Social Media Coordinator – HigherEdJobs

Job Summary

Red Butte Garden’s marketing and communications team is
working to elevate the Garden’s public profile and to build deeper connections with existing audiences and attract new ones. The social
media coordinator/multimedia content creator will develop strategy, tactics, and content to support these goals and help drive audience
growth online and in person.

Reports to director of marketing and PR. Works independently and in collaboration with the MarCom team.
Maintains and enhances internal staff relationships through friendly, cross-functional team support. No supervisory responsibility.

A
generous benefits package is included (see here for a full
description of the benefits package):

• 14.2% employer retirement contribution in addition to employee contributions (automatic and
  immediately vested)
• Paid parental leave (in addition to FMLA)
• 11 paid holidays per year plus vacation
  accruals each month
• Excellent health insurance options that are both affordable and allow access to care through the
  University of Utah health system
• Tuition reduction for employees and family members
• Options for short-term and long-term
  disability insurance, life insurance, and HSA/FSA savings plans are available
• Free public transportation pass (see here for more information)

Responsibilities
Social Media and Online
Community Management

• Create, generate, and coordinate communications on all Garden social media platforms, currently
  Instagram, Facebook, YouTube, X (Twitter), TikTok, Pinterest, and LinkedIn
• Create a content calendar to ensure regular and
  consistent posting that aligns with departmental content strategy and amplifies key stories from Garden website, member newsletter, and
  other communications
• Collaborate with staff and volunteers to incorporate horticulture, education, conservation-research, and
  guest services news, events, projects, and stories into social communications
• Monitor and respond to comments and messages, and
  monitor social channels for Garden mentions
• Create and maintain relationships with influencers
• Track and analyze social
  and web metrics to review content performance and inform strategic direction. Create regular reports of reach and engagement across
  platforms.
• Works with marketing communications specialist to help develop and implement social media advertising strategies and
  multimedia web content
• Manage and respond to guests on review sites: Yelp, Google Business (profile, reviews, maps, etc.)
• Stay up to date on new and best social media practices

Photography, Video, and Multimedia Production

• Create multimedia content for use on social media, website, and other digital channels, utilizing photography, videography, audio
  production, and dynamic digital storytelling
• Engage stakeholders from across the organization to create meaningful stories and
  relevant content to share digitally
• Explore and recommend new digital communication methods and technologies to engage with guests
  and other audiences
• Transcribe and apply captions to all video productions in support of accessibility
• Routinely
  photograph and video guests, members, donors, volunteers, and staff enjoying and engaging with the Garden and programming

General

• Other departmental duties as assigned.

Minimum Qualifications
Bachelors Degree in
Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work
experience). One year of related experience and demonstrated human relations and effective communication skills required. Experience in
different styles of writing, publishing software packages and advertising concepts may be preferred.

Applicants must demonstrate the
potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Exceptional storytelling, copywriting, and visual content creation skills, including videography, photography, audio recording, and
  editing
• Experience managing a variety of social media platforms
• Initiative, detail-orientation, and ability to organize
  and prioritize
• Open to new ideas and influences, able to adopt new skills, and quick to react to changing trends and
  technologies
• Ability to bring fresh, new ideas to all aspects of the Garden marketing department while maintaining a consistent
  brand identity
• Ability to meet deadlines and manage multiple projects simultaneously with accuracy, composure, and a professional,
  upbeat can-do attitude
• Demonstrates tact, discretion, and good judgment as part of establishing and maintaining effective working
  relationships with co-workers, guests, and others

Special Instructions

Requisition Number:
PRN36990B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday – Friday, 8:30 am – 5:00 pm. Occasional
weekend and evening work may be required.
Department: 00340 – Red Butte Garden & Arboretum
Location: Campus
Pay
Rate Range: $40,000-43,000 including an excellent benefit package.
Close Date:
Open Until Filled: Yes

To
apply, visit https://utah.peopleadmin.com/postings/155624

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