Digital Marketing Specialist (# 358761)

About the Job

The Digital Marketing Specialist serves as a dedicated
resource to the University of Minnesota Foundation (UMF) Marketing and Communications team, focused on Event-related digital marketing for
University colleges and schools partnering with UMF. The person in this role is responsible for project management, email marketing, and
digital content creation as part of the Digital Engagement team’s efforts to better engage U donors and event attendees. This position is
responsible for fast-paced, digital initiatives that are scheduled and unscheduled, highly customized, and recurring marketing projects. The
Digital Marketing Specialist serves as a tenacious project specialist who creates and maintain effective processes, builds relationships
with partners, and executes strategic, branded, and compliant digital campaigns for U-wide event-related activities supporting U fundraising
objectives, as well as the cultivation and stewardship of donors. UMF provides a hybrid work schedule with 2-3 days required in the
office.

Starting salary: $50,000- 55,000 based on
experience.

Responsibilities

Email marketing program management
(60%)

Execute email marketing work, including building, testing, and execution-ensuring branded, compliant,
user-friendly, and timely output that aligns with industry trends.

• Follows established procedures and guidelines for email
  processes including but not limited to deadline management, intake, prioritization, timing, communication, approval, and
  execution.
• Create and oversee email applications, including but not limited to, coding, testing, troubleshooting, and developing and
  modifying specifications.
• Assist with long-term email analysis and preparation of detailed design specifications for system
  integration and upgrades.
• Use Salesforce Marketing Cloud and HTML to build, test, and send UMF email communications, some of which
  include photos, galleries, surveys, videos, or other interactive components.
• Maintain an organized digital file system for all email
  assets.
• Evaluate metrics to make recommendations for ongoing development, innovation, efficiencies, and enhancements based on
  results.

Project and Relationship management (30%)

Coordinate digital marketing projects and
tasks, while effectively collaborating with the Foundation team, colleges, departments, and campuses to advance UMF’s mission.
 

• Contribute to digital communication projects for UMF Events including, but not limited to email marketing, social media, and
  digital strategy 
• Execute email marketing calendar schedule management, content and asset management from partners, deadline
  enforcement, testing, review, and authorization processes.
• Work with UMF’s IT data team to help ensure U procedures and guidelines
  are followed.
• Establish and manage relationships with partners to facilitate efficient and effective email and web execution,
  including day-to-day communications and trouble-shooting.
• Adhere to UMF and U of M branding guidelines, working closely with UMF
  design and editorial services for copy and graphic elements in support of all digital marketing.
• Work with Foundation, University,
  and subject matter experts to recommend ways to improve digital marketing results and workflow processes.

Marketing
support (10%)

Triage work related to UMF Event marketing and content creation related to these events. This includes
work with email, social, web, and other areas as needed.

• Be a single point of contact for the Events team and work with team
  members on the Digital Engagement team on web development builds related to Events.
• Update and maintain HTML and CSS in CMS
  templates.
• Work with Event and Digital Engagement partners on content and project plans for event-related social
  media.

Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning
environment (exhibit 100% of the time) 

• Continuous learning in diversity, equity and inclusion for oneself and team via
  training, podcasts, articles, etc.
• Seek to explore and understand cultural differences and create a culture of
  belonging. 
• Develop and employ anti-racist practices and principles to accomplish work. 
• Advocate for employees of all
  ethnicities, genders, ages and backgrounds 
• Cultivate and develop inclusive and equitable working relationships with employees,
  colleagues, stakeholders, etc.

Qualifications

Required:

• Bachelor’s degree in Communications,
  Journalism, Marketing, or a related field OR a combination of related education and work experience in the areas of application/web/systems
  development to equal four years.
• Skills in with mass email systems, such as SMC, Constant Contact, Mail Chimp, etc.
• Skills
  in with HTML coding, inline CSS (i.e. creating tables, links, etc.), and alt text.
• Proficiency in building/deploying email
  campaigns, quality assurance, and reporting.
• Demonstrated project management skills. 
• Demonstrated writing, communication,
  and proofing skills and self-drive in managing and executing marketing tasks.
• Proven record for problem solving and successful
  completion of projects.
• Strong organizational skills, exemplary attention to detail, and the ability to multitask, prioritizing a
  high volume of projects at one time.
• Ability to work with diverse departments across an
  organization.

Preferred:

• One or more years of experience in application/web/systems development
• One or more
  years of experience with email service provider SMC including ability to use AMPscript, the SMC scripting language for
  messaging.
• Understanding and ability to create and use email data extensions.
• Experience with the Adobe Photoshop and
  Canva.
• Demonstrated strong graphic design, layout, typography, image manipulation, and color correction skills.
• Demonstrated
  ability to work with responsive/fluid designed HTML templates.
• Experience managing digital advertising campaigns, data analysis and
  audience segmentation.
• Familiarity with using Litmus, Hootsuite, and other digital marketing tools.
• CAN-SPAM compliance
  knowledge.

About the Department

At the University of Minnesota Foundation (UMF), our
mission is to connect passion with possibility, inspire generosity, and support greatness at the University of Minnesota by placing donors
at the heart of everything we do and every decision we make. UMF is a nonprofit organization responsible for raising and managing gifts to
the University of Minnesota. 

For more information about UMF, please visit https://give.umn.edu/about/about-umf.

Benefits

Working
at the University

At the University of Minnesota, you’ll find a flexible work environment and supportive colleagues who are
interested in lifelong learning.  We prioritize work-life balance, allowing you to invest in the future of your career and in your life
outside of work.

The University also offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays,
  and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the
  Regents Scholarship
• Low-cost medical,
  dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer
  contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial
  counseling services 
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro
  area

Please visit the Office of Human Resources website for more
information regarding benefits.

How To Apply

Applications must be submitted online.  To be considered for
this position, please click the Apply button and follow the instructions.  You will be given the opportunity to complete an online
application for the position and attach a cover letter and resume.

Additional documents may be attached after application by
accessing your “My Job Applications” page and uploading documents in the “My Cover Letters and Attachments” section.

To request an
accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR
(8647).

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching
the employment experience of its employees and in supporting the academic mission.  The University is committed to attracting and retaining
employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its
programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status,
disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  To learn more about
diversity at the U:  http://diversity.umn.edu

Employment
Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is
that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from
employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)

The
University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate,
graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most
vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with
world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service
organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well
as by Forbes as Best Employers for Women and one of America’s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019,
2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).