Website Experience Specialist – HigherEdJobs

Company Description:

Middlesex Community College (MCC), established in 1970, provides access to affordable
education for a diverse community from all ethnic backgrounds and identities, preparing individuals for success and lifelong learning. We
promote academic excellence, provide workforce development opportunities, and empower all learners to become productive and socially
responsible members of our local and global communities.

The College provides a broad range of services that are essential to
attract, reward, and retain talented faculty and staff. The MCC community promotes a culture of inclusion in which our employees feel
supported and empowered to best serve our diverse student population. We are proud to offer our classes on both the Bedford and Lowell
campuses, as well as a robust online course offering. MCC is committed to transforming lives as we educate, challenge, and support all
students as evident in our strategic
plan.

As an Affirmative Action employer, MCC strongly encourages members of underrepresented groups, minorities, women, veterans,
persons with disabilities, and all persons committed to diversity and inclusive excellence to apply.

Job
Description:

Title: Website Experience Specialist

Unit: Non-Unit Professional
(NUP)

Department: Communications and Creative Services 

Reports to: Director of
Communication and Creative Services & Web Development 

Date: July 28, 2023 (Reopened November 9, 2023) 

General Summary: Reporting to the Director of Communication and Creative Services & Web Development, this position is
responsible for the website’s day-to-day content management with a focus on developing new pages, posting new content, and adapting existing
content for Search Engine Optimization, usability and enhanced customer experience. Using Google Analytics and college data, the Web
Experience Specialist will develop data-informed content and approaches to inform and implement strategies that grow enrollment and
engagement. They will be responsible for managing all new webpage/content requests, providing digital support for all paid marketing
campaigns, and lead cross-departmental specialist teams and trained CMS editors for the creation and maintenance of key content areas
including Admissions and Enrollment.

Duties and Responsibilities:

• Using the College’s Content Management
  System (CMS), develop engaging content and build user web experiences that seamlessly integrate with marketing campaigns
• Monitor and
  report on website analytics, ensuring continuous improvement of the site’s overall usability and effectiveness
• Monitor, update, and
  edit web content daily to align with strategic guidelines, college mission, user experience (UX) best practices, and marketing
  initiatives
• Develop and continuously refine a set of website guidelines and policies that are aligned with institutional strategic
  goals and are responsive to higher education website best practices, including in the areas of copyright compliance, brand standards, and
  accessibility
• Utilize analytics to make informed decisions about page structure, information architecture, and content
  hierarchy
• Collaborate with department writers, designers, and clients on the creation of engaging original web content that is
  mission-driven, data-informed, focused on enrollment and retention, and designed for optimal search engine results
• Manage internal
  stakeholder/client expectations to ensure both strategic alignment and user satisfaction
• Manage the college’s approved CMS editors,
  creating professional development opportunities, providing guidance on content creation, monitoring and editing CMS editor content, and
  sharing resources
• Manage multiple web content projects simultaneously across a diverse set of clients and competing
  deadlines
• Work with the college’s IT department to ensure collaborative efficiency with regard to all back-end development support
  responsibilities, ongoing maintenance, and monitoring of the website’s quality assurance
• Perform additional duties as assigned by
  the Director of Communication and Creative Services & Web Development 

Requirements:

• Bachelor’s
  degree, completed coursework or equivalent experience in the field of web design, digital content creation and/or digital
  marketing
• At least two years of full-time, experience developing website content for marketing purposes
• Expertise in
  copywriting for digital platforms
• Expertise in Search Engine Optimization
• Demonstrated understanding of information
  architecture
• Knowledge of digital accessibility standards and experience creating accessible digital content
• Experience
  creating campaign metrics and KPIs
• Demonstrated experience with Google Analytics
• Understanding of User Experience (UX) best
  practices and User Interface (UI) environments
• Excellent interpersonal and communication skills and the ability to work
  collaboratively
• Experience working with people of diverse backgrounds and identities such as socioeconomic status, sexual
  orientation, religion, veterans, culture, race, and ethnicity, including those with different levels of academic preparation and varying
  physical and learning abilities

Preferred Qualifications:

• Experience with Modern Campus CMS or a
  comparable Content Management System
• Proven ability to manage multiple tasks under tight deadlines with strong attention to detail
  and accuracy
• Outstanding attention to detail with a persistent focus on quality
• Experience using Google
  Docs
• Experience using Adobe Creative Cloud
• Familiarity with project management

Additional
Information:

Salary Range: $60,000 – $65,000 actual salary commensurate with academic background and
experience. Employees of Middlesex Community College are considered employees of the Commonwealth of Massachusetts and receive benefits,
which include:

• High-quality and affordable health insurance through the Commonwealth’s Group Insurance Commission
  (GIC)
• Competitive Dental and Vision Plans
• Flexible Spending Account and Dependent Care Assistance programs
• Low-cost
  basic and optional life insurance
• Retirement Savings: State Employees’ Pension or Optional Retirement Program (ORP) and Deferred
  Compensation 457(b) plan or 403(b).
• 12 paid holidays per year and competitive Sick, Vacation, and Personal Time
• Tuition
  Benefits for employees and dependents at state colleges and universities
• Short-Term Disability and Extended Illness program
  participation options
• Professional Development and Continuing Education opportunities
• Cell Phone Bill Discounts with Verizon
  and T-Mobile Cell Phone Carriers
• Access to the Commonwealth’s Mass4You, employee assistance program
• Free employee parking on
  Bedford and Lowell campuses
• Eligibility towards Public Service Loan Forgiveness (PSLF)

Location:
Bedford campus with occasional travel to Lowell as needed

Hours: 37.5 hours per week, schedule to be determined upon
hire. This position will be eligible for a maximum of two days of telework in accordance with the College’s telework policy.

Expected
Start Date: December 2023

Application Deadline: November 30, 2023

Application
Instructions:

All applicants must apply online by submitting:

• Cover Letter
• Resume
• Names and
  contact information for three (3) professional references

Pre-Employment Requirements:

The College will
not sponsor applicants for work visas.

Successful applicants will be required to complete a Criminal Offender Record Information
(CORI/SORI) request.

Middlesex Community College only accepts application materials through our online application system. We are
unable to accept application materials through mail, email, fax, or hand delivery. If you do not have access to a computer, please contact
Human Resources at careers@middlesex.mass.edu.

Middlesex Community
College strives to make the application and interview process accessible for all applicants but understands that applicants may still
encounter barriers due to ability, language, or technology. If we can make the process any more accessible for you, contact Human Resources
at 781-280-3549 or careers@middlesex.mass.edu.