Remote Head of Marketing Job at Deel

Who we are and what we do

Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than three thousand self-driven individuals spanning over 100 countries. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the success of Deel’s platform. We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of Deel’s success story?

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M last year, doubling our valuation to $12B.

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

The Head of Marketing will be on a mission to make Deel the most relevant and loved global human resources technology company in the world. The role is focused on building and leading teams to harness our short and long term creative and brand strategy, brand growth, and customer marketing across all segments, globally.

Key responsibilities:

• Serve as a strategic business and functional partner and an integral member of the Deel leadership team, reporting directly to the CEO

• Responsible for developing and executing Deel’s strategic enterprise marketing objectives to drive the company’s growth, globally

• Serve as a key partner to the Chief Revenue Officer, Head of Growth Marketing, CFO, sales and revenue leadership, communications leaders, product leaders and the entire leadership team by acting as a highly visible leader responsible for driving the development and execution of the company’s traditional brand marketing and social media campaigns, community, influencer and impact initiatives

• Play a critical role in framing the message inside and outside of Deel to promote an understanding of the company’s product offering and benefits and drive existing customers and revenue

• Manage and own the brand P&L and lead a team through campaign development and execution, with a focus on KPIs and analytics

• Run marketing campaigns with a focus on success metrics and data driven optimization; test ways to optimize for customer engagement, acquisition and sales in partnership with our growth and performance Marketing and Sales teams

• Serve as a guiding force providing direction and support to the marketing organization to successfully execute marketing campaigns and initiatives with a focus on ROI and key success metrics that drive customer awareness and engagement and feed customer conversion, sales and loyalty

• Oversee and create a strong vision for our organic social channels to drive our brand and product distinctions to engage and retain customers

• Pursue and manage brand partnerships with a focus on non-transactional, highly engaged relationships– must have the ability to prioritize, structure, negotiate and optimize long-term partnerships

• Where applicable, oversee agency partners and manage campaigns from setting objectives and KPIs to creative concepting and testing to assessing and reporting on performance

• Partner with the Communications and PR, Growth and Performance Marketing, and sales teams to maximize online exposure through use of PR, social media, email and influencer marketing

• Analyze the brand’s product assortment and partner with leaders to assess optimal pack/price architecture to optimize sales and minimize channel conflict

• Direct the research and analysis of financial, demographic and competitive information to capitalize on market opportunities and minimize effects of competitive activity

• Design a flexible organization able to anticipate trends, situations or changing marketing conditions and react accordingly

• Act as a responsible steward of Deel while continuing to expand the relevance of the brand to today’s consumers

• Create a transparent and candid culture and develop and oversee a high-performance and passionate team capable of carrying out industry leading marketing and brand strategies for growth and expansion of Deel

Minimum qualifications:

• 15 years minimum experience in roles of increasing responsibility with tenure and experience at the senior leadership level

• Experience launching successful enterprise marketing campaigns globally

• Must have experience marketing to U.S. companies, across the enterprise customer segment

• Must be a process-oriented, creative, dynamic, and hands-on business and functional executive, with a strong focus on ROI

• Proven track record in a marketing leadership role at a high growth and fast paced company, launching new products successfully

• Performance minded, and approaches marketing as a funnel that ultimately supports customer and sales/revenue growth

• Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with product development, regulatory, communications, sales, and growth marketing teams

• Ability to write strong marketing plans and strategies to target appropriate categories and placement in the market

• Proven development of short and long-range strategic plans for advancing products to meet market demands and deliver consistent sales and profitability, specifically across the enterprise customer segment

• Capable of seizing opportunities with proven success evaluating, planning, implementing, and influencing change throughout the company to ensure superior customer results

• Visionary with the ability to champion and connect an organization to a vision to drive results within marketing and cross-functionally throughout Deel

• Strategic thinker with broad functional experiences including customer insights, brand marketing, communications, interactive marketing, strategic planning, market research, competitive analysis, portfolio management, promotion, digital and social marketing, and advertising

• Analytical mindset possessing exceptional quantitative skills with strong financial acumen and economic thinking

• Proven success developing, building, and leading metrics to measure marketing success

• Experience building and scaling large, high performing teams

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, you’ll enjoy:

• Computer equipment applicable to your role

• Stock grant opportunities

• Additional perks and benefits based upon your employment status and country

• The ability to choose where you work whether it be your home, the beach, or a WeWork

At Deel, we’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.

“Please note that we will only communicate with our job applicants by using @deel.com domains. We will never contact applicants from any other email address. We will never ask for money from potential employees. Be cautious of any unauthorized solicitations. You may view the most current and accurate job postings at Deel by visiting https://www.deel.com/careers.