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Job Description
About NetApp
We’re forward-thinking technology people with heart. We make our own rules, drive our own opportunities, and try to approach every challenge with fresh eyes. Of course, we can’t do it alone. We know when to ask for help, collaborate with others, and partner with smart people. We embrace diversity and openness because it’s in our DNA. We push limits and reward great ideas. What is your great idea?
“At NetApp, we fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds and perspectives of all employees, customers, partners, and communities to foster a higher performing organization.” -George Kurian, CEO
Job Summary
The CloudOps Marketing team is seeking an experienced Director of Marketing Operations & Analytics. You will lead the team responsible for our marketing tech stack and marketing reporting/analytics, driving strategy and tactical execution. Responsibilities include defining, maintaining and evolving our martech stack, running the day-to-day marketing ops function, building and reporting marketing metrics against goals, managing our ABM platform from a set-up/operational standpoint, team budget management, and team leadership. This is a key leadership position in our CloudOps marketing team that requires a combination of analytical thinking, strategic vision, and hands-on admin level expertise in Marketo, Salesforce, and Demandbase.
This is a strategic, as well as hands-on role, to help improve our marketing effectiveness in delivering against our organization’s aggressive GTM goals. You will manage the marketing technology used across our team to deliver on goals and plans, ensuring that we are making the most of our technology investments. You will develop the insights to measure the impact of marketing on the overall business, including global campaigns impact from leads to pipeline generation. You will also build and develop a high-performing marketing operations team, creating a center of excellence across people, processes and technology. And you will also collaborate with NetApp’s marketing operations and sales operations teams to identify and leverage opportunities for collaboration.
Job Requirements
- Own our marketing systems architecture and strategy, ensuring that each tool in the tech stack is leveraged to help drive optimal marketing performance.
- Lead marketing automation projects via Marketo, including focus areas such as lead processing, lead enrichment, lead scoring, lead measurement, and program metrics/reporting.
- Own our marketing database and email marketing strategy, compliance, and data requests (e.g. segmentation, target account list creation).
- Oversee the ABM platform (Demandbase) strategic framework and set-up to support GTM success via a targeted account based marketing approach.
- Partner with marketing leadership to actively monitor, analyze, measure and report on the health of marketing contribution to pipeline, program ROI, and other funnel/performance metrics.
- Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.
- Work cross-functionally, collaborating & liaising with stakeholders in marketing, sales & finance to understand challenges and opportunities that impact the GTM funnel and pipeline.
- Create presentations at the executive level, contribute to regular pipeline discussions with sales and marketing leadership.
- Collaborate with colleagues within the centralized NetApp Marketing Operations and Sales Operations teams to champion CloudOps Marketing Operations requests and share best practices.
- Manage and develop Marketing Operations & Analytics team members, including career development.
- Own relationship and collaboration with NetApp marketing technology and operations team.
Education
- 7+ years of B2B marketing operations & analytics leadership experience at high-growth SaaS companies.
- Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
- Ability to lead a global organization and work cross-functionally across sales, marketing, product and finance to drive and influence business growth.
- Deep understanding of the sales and marketing technology landscape, with hands-on experience with tools such as Marketo, Salesforce, Drift, Demandbase, and related analytical tools (e.g. GA4, Power BI). Ideal if Marketo and Salesforce certified.
- Ability to effectively develop, build and document new functional and operational processes.
- Excellent interpersonal and communications skills.
- Bachelor’s degree in Marketing, Business Administration or equivalent.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
USA and Canada Residents Only:
The base salary hiring wage range for this position which the Company reasonably and in good faith expects to pay for the position in the specified geographic areas or locations, is $203,130 – $285,560. Final compensation will be dependent on various factors relevant to the position and candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. In addition, the position may include some of the following comprehensive benefits such Medical, Dental, Vision, Life, 401(K), Paid Time off (PTO), sick time, leave of absence as per the FMLA and other relevant leave laws, Company bonus/commission, employee stock purchase plan, and/or restricted stocks (RSU’s).
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Did you know…
Statistics show women apply to jobs only when they’re 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway! We look forward to hearing from you.
Why NetApp?
In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world’s biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities.
Thrive Everywhere:
Our guiding principles lay the foundation for flexible work at NetApp. They are a stepping stone in our journey and acknowledge that being your best requires a healthy work life balance. We use these principles to guide our decision for flexible work arrangements so NetAppers anywhere can Thrive Everywhere.
We expect a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. We also offer financial savings programs to help you plan for your future.
If you run toward knowledge and problem-solving, join us.