SEO (Search Engine Optimization) Reporting Template

January 28, 2024

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Job Description


Identify keywords targeted for the period

In this task, you will identify the keywords that will be targeted for the specified reporting period. These targeted keywords will play a crucial role in driving organic traffic and improving search engine rankings. Consider the previous performance, competitor analysis, and trending keywords to make informed decisions. What are the most relevant keywords for this reporting period? How can these keywords help improve website visibility? What tools or resources will you use to identify the targeted keywords?

Collect organic traffic data

This task involves collecting organic traffic data to evaluate the effectiveness of the SEO strategies implemented. Organic traffic data provides valuable insights into the website’s visibility, user engagement, and overall performance. What are the primary sources of organic traffic data? How will you collect the organic traffic data? What metrics or indicators will you consider while analyzing the data?

  • Google Analytics

  • SEO monitoring tools

  • Server logs

  • Other

  • Organic sessions

  • Bounce rate

  • Conversion rate

  • Keyword rankings

  • Page load time

Evaluate search engine rankings for targeted keywords

In this task, you will assess the search engine rankings for the targeted keywords identified earlier. Search engine rankings provide insights into the website’s visibility and competition in the search results. What tools or methods will you use to evaluate search engine rankings? How frequently will you monitor the rankings? What factors will you consider while analyzing the rankings?

  • Weekly

  • Monthly

  • Quarterly

  • Annually

Analyze website’s on-page optimization

This task involves analyzing the website’s on-page optimization to ensure that the content and structure are optimized for search engines and user experience. On-page optimization plays a crucial role in improving search engine rankings and user engagement. What aspects of on-page optimization will you analyze? What tools or methods will you use to analyze the on-page optimization? What are the potential challenges and their remedies in optimizing on-page elements?

  • Title tags

  • Meta descriptions

  • Header tags

  • Keyword density

  • Internal linking