Director of Marketing & University Relations

Job Number: 0485P00173Z

Opening Date:
02/12/2024

Description

The Director of Marketing and University Relations reports to the
Vice President for Advancement and is responsible for leading and supporting the communication and marketing strategies and public relations
activities for Glenville State University. The Director oversees marketing, communications, and University relations activities that promote
and grow the Glenville State University brand in addition to promoting academic programs, alumni events and activities, and the institution
as a whole. The Director leads two full-time professional communications/marketing staff members, one full-time in-house print shop manager,
and one full-time in-house streaming media services manager.

Examples of Duties

• Oversee the
  Glenville State University brand and build upon it.
• Develop, implement, and frequently evaluate a marketing and communications
  plan.
• Collaborate with the Creative Director for the appropriate and effective use of social media.
• Develop and share
  noteworthy campus news content with media outlets and act as the main point of contact with the news media.
• Collaborate with the
  Office of Admissions to develop and maintain recruitment documents, digital collateral, and other outreach materials.
• Develop,
  evaluate, and maintain an effective multichannel advertising strategy for the University.
• Work with IT-based Webmaster to oversee
  the University’s website.
• Conduct research of competitors to ensure appropriate positioning and marketing.
• Manage and
  execute the Marketing and Public Relations budget.
• Supervise and evaluate professional staff.
• Perform other duties as
  assigned.

Typical Qualifications

• Bachelor’s degree in marketing, communications, public
  relations, or related field required.
• Master’s degree in marketing, communications, or related field preferred.
• Minimum 5-7
  years of job-related experience (marketing, communications, public relations, news media, etc.); higher education experience a
  plus.
• Strong verbal and written communication skills.
• Experience with integrated marketing and
  communications.
• Understanding of various marketing channels (print, digital, social, etc.)
• Ability to manage programs,
  projects, and team members.
• Ability to solve problems and work with others.

Supplemental
Information

Applicants must include a letter of interest, current resume/employment application, and names and
contact information for at least three references.Apply online at http://agency.governmentjobs.com/glenvilleedu/default.cfm or by email at hr@glenville.edu.Screening of applications will begin immediately and will continue until the
position is filled.

Glenville State University is proud of its commitment to affirmative action.

Women, members of minorities
and people with disabilities are encouraged to apply.