Digital Media Coordinator – HigherEdJobs

Title: Digital Media Coordinator

Employee Classification: Administrative/Professional

Institution: Northeast State Community College

Department: Marketing

Salary: $50,291-$62,864, dependent on education and experience

Please use the Total Compensation
Calculator found on the Northeast State
Careers Page for a breakdown of the value of the benefits offered to employees of the college.

Job Summary

Reporting to the Director of Communications and Marketing, the digital media coordinator is the
primary contact for the college’s
public website. They are responsible for all aspects of the website
including enhancements, maintenance, information architecture, user
experience design, web accessibility and
technology requirements. They oversee the website’s design and aesthetics, implement visual
elements that users see and interact with within a web application, structure and design web pages, and optimize the web design for
smartphones and accessibility.

Job Duties

Webpage Development

• Assist in developing campus
  website policy and procedures and ensure that all information posted on the websites follows the institution’s policy and procedures.
• Build reusable code for future use. Assist the Backend Web Developer with coding and troubleshooting.
• Enhance the user’s
  experience by designing and building mobile responsive websites, pages, and application and creating information architecture and navigation
  suitable for any device
• Manage webpage development for new projects and ongoing initiatives using the most relevant frontend
  stack.
• Develop content for and manage updates to optimize the experience on the College’s website. Employ best practices in SEO
  and web accessibility standards Website Maintenance
• Serve as the primary point of contact for internal website users, maintaining
  staff permissions for all sites, providing training, orientation and guidance related to the content management system (CMS) to meet
  customer and college needs
• Provide hands-on leadership and direction in formulating and implementing a day-to- day website
  strategy, ensuring all links and images are active.
• Monitor the workflow to guarantee timely task completion and quality control,
  meticulously track and report team productivity, and provide invaluable analytics insights to elevate the college’s online presence
• Enhance user experience by designing and building mobile responsive websites, pages, and application and creating information
  architecture and navigation suitable for any device
• Oversee the creation, analysis and reporting of comprehensive web analytics.
  Analyze and address feedback and bug reports received from end users.
• Respond to user requests promptly and appropriately.
  Marketing and Communication
• Strategize with the Director of Communication and Marketing to achieve continuous enhancement of the
  college’s web presence, developing cohesive strategies to optimize website architecture, content, features, messaging and visual design that
  reflect college branding
• Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven
  insights to achieve desired search engine ranking goals
• In collaboration with the Director of Communication and Marketing,
  conceptualize, plan, develop, and implement a wide variety of multimedia projects and strategies.
• Provide recommendations to IT
  and the Director of Communication and Marketing on software/hardware investments required to keep the college’s digital infrastructure
  modern and aligned with best practices.
• Assist with event photography and video production/project management, including
  creating/editing in-house videos as assigned,
• Complete other assignments as directed by supervision.

Minimum Qualifications

Associate’s degree in computer science, information technology, or a related
discipline
from an accredited institution and three (3) years of experience in website
development/programming

OR

Bachelor’s degree in web design, digital media, information technology, computer science or a
related discipline from an accredited institution and 2 years of experience in website development/programming

Preferred
Qualifications

• Documented professional experience with large-scale Content Management Systems

(CMS),
performance and search engine optimization techniques.

• Experience with photography, videography, and/or social media strategies
• Experience in web programming using HTML, XHTML, JavaScript, jQuery, CSS
• Experience with responsive and adaptive web
  design
• Experience using Google Analytics advanced analytics, Microsoft 365 suite, and project

management
software
Conversational ability or fluency in a second language

Knowledge, Skills, and Abilities

Knowledge

• Working knowledge of web programming using HTML, XHTML., JavaScript, jQuery, CSS
• Working knowledge of site
  architecture, keyword mapping and strategic site review
• Working knowledge in Google Analytics, Microsoft 365, Adobe Creative
  Suite, and project management software
• Knowledge of search engine algorithms and ranking strategies, best practices for organic
  SEO and knowledge of search engine spiders and search engine ranking factors across multiple media channels (website, organic and paid
  social media platforms, and marketing campaigns)
• Understanding of key design principles
• Knowledge of current web
  standards and web management tools

Skills

• Excellent teamwork, problem solving, interpersonal, organization, communication,
  time management, project management, and presentation skills.
• Strong independent judgement and high output with minimal
  supervision
• Strong customer service skills and phone and e-mail etiquette
• Technology Skills: MS Office skills, Word,
  Excel, Outlook; digital records management systems; general operating systems and data information systems.

Abilities

• 
  Ability to remain flexible and adaptable to work within a fast-paced environment with changing priorities
• Ability to remain up to
  date on the latest trends and best practices in SEO
• Ability to juggle multiple tasks or projects as one-time and meet assigned
  deadlines
• Ability to facilitate project management with stakeholders
• Ability to analyze, understand, and report on
  college, departmental, and program analytics concerning SEO and UX
• Ability to research, create, and edit content for all media
  channels.

For assistance regarding the job ad, application process, or application status, please contact the Office
of Human Resources at 423-354-5183 or HRstaffing@northeaststate.edu.

Special
Instructions to Applicants: To be considered for a position at Northeast State, you must create an online application. A resume and
unofficial transcripts are required; a cover letter is optional. You will also be required to provide the contact information for a minimum
of three (3) professional references. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is
recorded on your application. Please note that attaching a resume does not substitute for completion of the application form. Part-time work
experience is calculated at 50% of full-time experience.