Assistant AD for Marketing & Promotions

Benefits of working at VCU

All
full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and
holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match
programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more
about VCU’s benefits here.

Job
Code 13911
Recruitment Pool All Applicants
Posting Number req6713
Unit Athletics MBU
Department Athletics
Department Website Link
Location VCU
Address 907 Floyd Ave, Richmond, VA 23284 USA
Duties &
Responsibilities

VCU Athletics is seeking a highly motivated and skilled professional to join our team as the Assistant
AD for Marketing & Promotions, responsible for driving brand awareness and executing innovative promotional strategies.

Summary:

The Assistant AD for Marketing & Promotions is responsible for creating and implementing marketing and
promotion plans for all 17 intercollegiate athletic programs. Reporting to the Deputy AD, this position works collaboratively with
Communications and Tickets to promote the VCU Athletics brand and our sporting events.

Typical Duties

• 
  Responsible for creating and implementing marketing and promotion plans for all 17 intercollegiate athletic programs;
• Seek new
  ways, using social media, guerrilla marketing techniques, and grass roots cultivation to sell tickets to the VCU Rams men’s and women’s
  basketball games, men’s and women’s soccer games, volleyball matches and baseball games;
• Develop new and creative ways to promote
  VCU Athletics; and
• Work closely with the VCU Athletics Communications Staff to strategically communicate branding, marketing, and
  promotional campaigns to the public through various external mediums.
• Work closely with the VCU Ticket Office to help implement
  group and season ticket initiatives.
• Management of Assistant Director of Marketing and all of Spirit area leaders (e.g. Pep Band,
  Dance Team, Cheerleading), including use of Talent@VCU for performance management.

Qualifications

Minimum Requirements:

• Bachelor’s degree or equivalent combination of work experience and education to
  equate to a bachelor’s degree;
• Significant in game promotion and management experience;
• Three (3) years’ experience in
  a marketing office of a professional or intercollegiate sports program/franchise;
• Demonstrated experience working in and
  fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU;
• Strong verbal and
  written communications skills; and
• Ability to work independently.

Preferred Qualifications

• An advanced degree or training and work experience at a level that equates to an advanced degree;
• Knowledge of all
  applicable NCAA rules and regulations; and
• Supervisory experience.

FLSA University Employee
Job FTE 1
Exemption Status Exempt
Restricted Position No
E-Class UF – University Employee FT
Job Category University Employee
ORP
Eligible Yes
Salary Range up to max $70,000
Compensation Type Salaried
Target Hire Date 1/25/2025
Contact Information for Candidates

Mak Afework
mafework@vcu.edu

Documents Needed to Apply resume