Associate Vice President – HigherEdJobs

November 27, 2023

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Job Description


FLSA Status

Exempt

Posting End Date

Open until filled.

Earliest Start Date

December 1, 2023.

Salary

$95,000-$145,000 annual, depending on experience, skills and proven track
record of success in similar roles.

Hours per Week

Exempt Position.

Hiring Department

Marketing and Communications.

Please Note

The primary accountabilities below are intended to describe
the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may
perform all or some of the primary accountabilities listed below. Specific tasks or responsibilities will be documented in the incumbents’
performance objectives as outlined by the incumbents’ immediate supervisor or manager. This position is security-sensitive and subject to
Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. Must possess a valid driver’s
license issued by the State where the applicant resides and must be insurable as defined in the UT System UTS 157, as applicable to the
performance of essential duties and responsibilities of the position.

Required Application Materials

A resume,
cover letter, and a list of 3 professional references will be required to apply.

Please submit all documents in a
single PDF file to be considered.

Purpose of Position

The Associate Vice President for Creative
Services is responsible for all creative deliverables produced by the Creative team in the Division of Marketing and Communications.
Additionally, the Associate Vice President provides critical leadership in the planning, creation and execution of UTEP’s recruitment
marketing. The Associate Vice President works closely and reports to the Vice President of Marketing and Communications to successfully
deploy marketing deliverables.

The AVP manages the creative team, overseeing production schedules, quality control, and standards
enforcement (including visual brand management). The AVP ensures that the Creative team’s deliverables are highly effective and produced in
an efficient fashion, with a level of quality that is commensurate with a first-rate R1 public university that belongs to the state’s
flagship higher education system.

As a member of the Marketing and Communications leadership team, the Associate Vice President
provides strategic input on major divisional initiatives in support of UTEP’s mission.

Essential Functions


  • Working with the Vice President for Marketing and Communications and Vice President for Enrollment Management, the AVP is responsible for
    the planning, creation, and fulfillment of materials required for meeting UTEP’s enrollment goals. This is the first priority for the
    Creative team.
  • Lead and supervise the creative team to maximize productivity, meet goals, and maintain quality standards. Provide
    mentorship, coaching, and motivation to creative team members, monitor team performance, and proactively address any issues. Demonstrate
    strong leadership alignment with the division’s values and guiding principles.
  • Collaborates with colleagues on the Marketing and
    Communications Leadership team to ensure the division’s creative resources are prioritized for maximum institutional benefit.

  • Build a culture of critique in the division by championing quality review and facilitating mechanisms for constructive feedback on marketing
    deliverables.
  • Foster a creative culture across the division, encouraging innovative thinking and collaboration among team
    members. Build strong relationships and collaboration across various departments, promoting a unified and efficient workflow.

  • Review and provide feedback for all marketing plans. As needed, create marketing plans, and serve as a marketing plan director. Serve as a
    project manager as needed.
  • Oversee visual brand management by deploying a clear visual brand review process and ensuring that
    stakeholders and brand users are familiar with brand guidelines.
  • Promote a long-term vision for producing creative deliverables
    that are equal to, or superior to, deliverables from aspirational competitors.
  • Manage the Digital Asset Manager, ensuring that
    the tool is properly used as a hub for UTEP’s photographic assets.
  • Create, document and enforce Standard Operating Procedures for
    the production of creative deliverables, including scope, creative brief, review and deadline processes.
  • Work closely with
    project managers and designers to ensure timely and high-quality project delivery. Implement efficient project management processes,
    streamline workflows, and foster collaboration among team members to optimize productivity and meet project goals.)
  • Oversee all
    Marcomm photo/video capture and original video creation.
  • Provide primary oversight for all graphic design support.

  • Develop and deploy metrics capture and reporting for all teams, sub teams and staff reporting through the AVP, to help measure the
    performance of individuals, the Creative team, and the effectiveness of the division.
  • Provide strategic guidance and support for
    marketing plans, offering insights and creative direction to drive successful outcomes. Collaborate with other AVPs in the assigning of
    project managers.
  • Analyze and direct the creation of creative materials/deliverables, ensuring they effectively communicate the
    University’s strategic messages.
  • Review and manage creative contracts and vendor relationships, ensuring adherence to brand
    standards and quality expectations. Evaluate and select vendors, negotiate contracts, and oversee the creative services procurement process.

Required Qualifications

Bachelor’s Degree in Marketing, Design, Writing or other related field.

Seven
years of creative management experience or similar.

Expert project management skills.

Experience with brand management best
practices.

Familiarity with AV media production environments.

Basic familiarity with Adobe Creative Suite software.

Excellent communications skills, including writing skills.

Demonstrated experience with creative quality control.


Preferred Qualifications

At least four years in higher education or similar.

Familiarity with the use of modern video
and still cameras.

Spanish-language competency.

Event production experience.

Working Conditions

Physical Demands: The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to
stand; walk; sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must occasionally lift and move up to 10
pounds. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Work
Environment:
The work environment characteristics described here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the
essential functions.

The noise level in the work environment is usually moderate.

EO/AA Statement

In keeping
with its Access and Excellence mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and
working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract
faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity / Affirmative Action Employer.
The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information,
veteran status, or sexual orientation and gender in employment or the provision of services in accordance with state and federal law.
Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX
of the Higher Education Amendments of 1972.

For accommodation information for employees and applicants with disabilities, please
contact UTEP’s Equal Opportunity Office at eoaa@utep.edu.



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