Communications Coordinator – DOSO & AISP

About UMass Amherst

UMass Amherst, the Commonwealth’s flagship campus, is a nationally ranked public
research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in
the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban
centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and
Smith College), which adds to the intellectual energy of the region.

Job Summary

The Communications
Coordinator-DOSO & AISP is responsible for marketing, communications, social media, and strategic initiatives in the Dean Of Students (DOSO)
and Advocacy Inclusion & Support Program (AISP) portfolios. Work will be performed in accordance with established University and Student
Affairs and Campus Life (SACL) guidelines, serving a key role in SACL communications efforts, and collaborating on SACL Communications
initiatives outside of the DOSO and AISP units.

Essential Functions

Marketing and Communications

• Develop and implement marketing and communications plans to include branding, timelines, objectives, and related data analysis for
  projects in support of DOSO and AISP, and other cross-functional priorities.
• Advance and execute DOSO and AISP-specific
  communications in alignment with the strategies and objectives of the Student Affairs executive area.
• Website management, mailings,
  flyers/brochures, banners, posters, email communications, calendars, presentations, etc.
• Develops content and maintains digital
  signage system.

Applications Management

• Responsible for the development and update of DOSO and AISP content in
  the “My UMass” University-wide, one-stop app (or future university applications similar in intent) designed to keep students and families
  informed of key policies, procedures, and events.
• Act as liaison from SACL Communications to University offices, University
  Relations, and related stakeholders to create, test, and maintain content including, but not limited to emergency procedures, incident
  reports, campus navigation tools, event calendars, etc.
• Facilitate engagement by developing campaign ideas and supporting key SACL
  communications strategies that foster potential and current students, faculty, staff, parents and families, donors, alumni, and corporate
  partners connection with interfaces and each other.

Supervision

• Potential to supervise student staff as needs of
  the administrative unit are identified. Manage the hiring, on-boarding, training, development, scheduling/assignments, performance reviews,
  disciplinary concerns, and off-boarding for student staff.
• Engage staff in unit, department, divisional and institutional goals and
  events.
• Lead regular and effective meetings, provide context for decisions, foster open lines of communication, maintain
  confidentiality, and cultivate a staff culture rooted in collaboration, civility, adaptability, and professionalism.

Assessment

• Lead assessments on communications initiatives for DOSO and AISP collaboratives, serve as a SACL Assessment
  Liaison, and responsible for the implementation of fair, effective, confidential, and well-documented assessment practices within the scope
  of the position.
• Coordinate with SACL Communications, Student Affairs Technology Services, and SACL Assessment in the collection of
  data for reporting and optimization with attention given to email marketing systems. Create cohesive, efficient and sustainable procedures
  that focus on continuous improvement.

Other Functions

• Performs related duties as assigned
  or required. Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
• Demonstrates capacity,
  skill, and willingness to engage students and contribute to student success.
• Understands responsibilities with respect to conflicts
  of interest and behaves in ways consistent both with law and with University policy.
• Contributes toward creating a positive and
  respectful workplace. Uses access to sensitive and/or not yet public university related information only in the performance of the
  responsibilities of position and exercises care to prevent unnecessary disclosure to others.

Minimum Qualifications
(Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Bachelor’s degree plus a minimum
  of two (2) years of experience managing websites and/or digital media; or Master’s degree plus one (1) year of experience managing websites
  and/or digital media.
• Must have strong understanding of end-user (student and families) experience, and demonstrated expertise in
  Web content, usability, architecture, development and design.
• Familiarity with social media, including Linked In, Facebook,
  Twitter, Instagram
• Strong organizational, written, and customer service skills.
• Hands-on management and coaching
  abilities.
• Excellent leadership and interpersonal skills.
• Ability to work in a challenging environment with competing
  priorities.
• Excellent planning and web project management skills across multiple simultaneously.
• Excellent skills in
  graphic design software (i.e., Adobe Suite –Photoshop, Illustrator, InDesign).

Preferred Qualifications (Knowledge,
Skills, Abilities, Education, Experience, Certifications, Licensure)

• Degree in marketing, communications,
  information/graphic design, technology.
• Experience managing websites using CMS.
• Experience with Salesforce Marketing
  Cloud, or other CRM platforms.
• Knowledge of multimedia content platforms and databases: HTML5, Drupal, Joomla, CSS, PHP.
• Working knowledge of PHP, SQL, and JavaScript; demonstrated experience with Drupal. Familiarity with video production/editing tools
  (Final Cut Pro).
• Experience in higher education environment.

Physical Demands/Working
Conditions

Typical office environment.

Work Schedule

• Typical work schedule:
  Monday-Friday 8:30am-5:00pm.
• Required to work some nights and weekends.

Salary
Information

Level 26

PSU Hiring Ranges

Special Instructions to Applicants

Along with the
completed application, please upload a resume, cover letter, and contact information for three (3) professional references.

UMass
Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status,
national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual
orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals
protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the
selection of vendors who provide services or products to the University.  To fulfill that policy, UMass Amherst is further committed to a
program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement
of qualified minorities, women, persons with disabilities, and covered veterans.  It is the policy of UMass Amherst to comply with the
applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.