CPaGE Director of Marketing and Communications (Administrator II) – College of Professional & Global Education
Job Description
Job No: 535539
Work Type: Management (MPP)
Location: San Francisco
Categories: MPP, Administrative, At-Will, Full Time, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
Working Title
Director of Marketing and Communications
Administrator Level II
This position is an MPP II in the California State University Management Personnel Plan (MPP), reporting to the MPP IV.
SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.
Applicants may visit titleix.sfsu.edu for more information on SF State’s policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.
San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.
The person holding this position may be considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position may be a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
Department
College of Professional & Global Education (CPaGE)
Appointment Type
At Will
Time Base
Full Time (1.0)
Work Schedule
Monday through Friday; from 8:00am to 5:00pm
Anticipated Hiring Range
$8,334.00 – $10,000.00 monthly ($100,008.00 – $120,000.00 Annually)
Salary is commensurate with experience.
Position Summary
This position reports to the Dean and is responsible for strategic planning, implementation, budget, and metrics of all marketing functions across all platforms to increase enrollments in CPaGE’s domestic, professional, and international programs. The Director of Marketing and Communications will supervise and develop a team, including, but not limited to, a web programmer, web programming specialist and social media content specialist, that is collaborative, creative and accountable.
Position Information
Marketing Leadership
- Manage, develop, and implement strategy and initiatives that promote and grow all CPaGE programs across all media (e.g., social, print, website).
- Create an annual marketing plan with measurable outcomes and review quarterly.
- Work in concert with the Dean and leadership team to determine the strategies and tactics that drive the creation and distribution of traditional, digital, and other marketing efforts.
- Build and launch campaigns based on the agreed upon strategies and tactics.
- Establish and manage an annual marketing budget.
- Employ analytics and follow-up research to determine which avenues provide the most return for a limited marketing budget.
- Determine target markets, audiences, and media through research, focus groups and other methods to continually increase CPaGE’s enrollment and branding awareness.
- Build creative briefs and positional strategies, marketing plans and other guiding documents that set the goals and objectives for each campaign/project and that outline and track a clear set of deliverables.
- Determine sustainable and effective ways to work with divisions across the college to help them build high-quality, targeted, affordable, and on-brand efforts to reach their specific needs within the CPaGE overall marketing strategy.
- Establish a common language and talking points for leadership and staff to employ when presenting CPaGE’s mission, vision, and goals.
- Report out regularly to college staff, leadership and other stakeholders via email and presentations.
- Develop a consistent CPaGE graphic style that aligns with university guidelines.
Managerial
- Manage and develop a productive, collaborative and outcomes driven marketing team.
- Supervise the marketing department staff and mentor professional development.
- Model effective communication strategies and provide coaching as needed.
Administrative/Cross-Campus Collaboration
- Develop productive relationships with SF State Strategic Marketing and Communications and other SF State departments as needed to realize marketing goals.
- Align CPaGE marketing initiatives with the university’s strategic initiatives and priorities.
- Secure affordable and effective marketing opportunities for the CPaGE by developing solid relationships with available outlets and a continually expanding understanding of the options becoming available.
- Oversee campaign deliverables in a project management system to ensure timeline, approvals and budget are met.
- Manage CRM (customer relationship management) software and lead implementation of same.
- Manage multiple workflows, priorities and projects simultaneously.
- Stay informed of and ensures industry best practices and outcomes that support the goals, brand, image, and mission of CPaGE across all media channels.
Other Duties as Assigned
Minimum Qualifications
- Bachelor’s degree in business administration, marketing, or similar field.
- 5 years of strategic marketing experience in higher education with a proven track record of results.
- 5 years of managerial experience.
- Demonstrated, excellent people skills.
- Demonstrated, excellent communication skills.
- Demonstrated, excellent project management skills.
Preferred Qualifications
- Master’s degree in business administration or similar field.
- Experience managing staff in a represented environment.
- Knowledge of CSU procedures and relevant policies.
Pre-Employment Requirements
This position requires the successful completion of a background check.
Eligibility to Work
Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.
Benefits
Threaded through our Total Compensation package is a commitment to Bridging Life’s Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University’s commitment to attract, motivate and retain our employee.
CSUEU Position (For CSUEU Positions Only)
Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.
Additional Information
SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).
Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.
CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process are encouraged to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to hrwww@campus.edu.
The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.
Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
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