Customer and Market Development Officer

Customer and Market Development Officer

University of Alberta

AH Devonian Botanic Garden
Competition No. – A100152343

Closing Date – Will remain open until filled.

This position is a part of the Association of the Academic Staff of the University
of Alberta (AASUA).

In accordance with the Administrative and Professional Officer Agreement, this full-time continuing position
offers a comprehensive benefits package found on our Benefits Overview page and annual salary range of $67,159 – $111,927.

Location – Work takes place in person at the University of Alberta Botanic Garden in Parkland County near Devon,
Alberta.

Working for the University of Alberta

The University of Alberta acknowledges that we are located
on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Metis, Inuit and all First Peoples of Canada,
whose presence continues to enrich our vibrant community.

The University of Alberta is teeming with change makers, community
builders, and world shapers who lead with purpose each and every day. We are home to more than 40,000 students in 200+ undergraduate and
500+ graduate programs, over 13,000 faculty and staff, 260,000 alumni worldwide and have been recognized as one of Canada’s Greenest
Employers for over a decade.

Your work will have a meaningful influence on a fascinating cross section of people-from our students
and stakeholders, to our renowned researchers and innovators who are quite literally curing diseases, making discoveries and generating
solutions that make the world healthier, safer, stronger, and more just.

About the Botanic Garden

The
University of Alberta Botanic Garden is a stunning 240-acre award-winning visitor attraction located 15 minutes southwest of Edmonton, with
cultivated gardens and plant collections, indoor showhouses, and extensive natural areas. Highlights of the University of Alberta Botanic
Garden, which was established in 1959, include the world-renowned and award-winning Aga Khan Garden; the Kurimoto Japanese Garden; tropical,
temperate and arid showhouses; alpine, herb, rose, peony, lilac, lily, and primula collections; Native Peoples Garden; trial beds and much
more.

Position Summary

As the Garden embarks on the implementation of a new Master Plan, the Customer and
Market Development Manager plays a pivotal role in materializing the vision, mission, values and strategic pillars by planning, organizing
and leading the development of a customer and market models that will result in $1M+ profits per year. In order to do so, the incumbent,
using initiative, creativity, drive and collaboration, leverages the expertise of service centers to help deploy and formalize the
discovery, validation, creation and building phases of the customer and market development model. Serving as an organizational leader, this
position serves as a member of the leadership team, is a key public face of the Garden, is one of the primary stewards of the guest
experience at the Garden, and is an enthusiastic advocate internally and externally for making the Garden beautiful and engaging for others.

Duties

To grow into a financially self-sustained destination of choice that creates 5-star purposeful
botanical experiences around themes such as horticulture and gardening, botanical art and design, science and the environment, health and
wellness, IDEA (Inclusivity, Diversity, Equity, and Accessibility), and local gastronomy, the Customer and Market Development Officer:

• Works with the Director and the Strategic Initiatives Officer to establish annual profit-generation goals, operating budget and
  results reporting.
• Develops strategic plans to appropriately communicate the needs and priorities of the organization.
• Develops a strategy for effective engagement, including both traditional and social media, and ensures rapport with members of the
  community to increase awareness and appreciation for the organization.
• Leads the design, implementation and fine-tuning of business
  models and feedback loops using input from internal and external stakeholders.
• Implements strategies focused on growth of new
  members, retention of current members, re-enrolling lapsed members, and upgrading of membership categories.
• Builds an active,
  engaged and growing community of support and interest.
• Shapes the communications to general and targeted audiences, supervising the
  development and production of the director’s communications, the annual report, bi-annual magazine, monthly newsletter, and digital
  content.
• Researches and identifies new funding opportunities (foundation, corporate, government and/or individual) to support the
  organization’s operations, programs, special events and capital projects.

Minimum Qualifications:

• Bachelor’s degree and evidence of continuing education commensurate with being a thought-leader.
• Three or more years of
  leadership experience, preferably within a largely self-funding organization.
• Knowledge of the principles and best practices of
  botanical gardens, museums, interpretation, and experiential learning.
• Strong acumen for setting and attaining objectives, key
  results and profit targets.
• Experience with core concepts of human psychology, consumer behavior, market research and analysis,
  systemic design, strategic planning, innovation and social entrepreneurship, user experiences, business strategy, business models, value
  propositions, etc.
• Excellent knowledge of related industry strategies.
• Knowledge of analysis methods to drive improvements
  through the application of established continuous improvement processes.
• Successful grant-writing and reporting experience.

Preferred Qualifications:

• Advanced degree – Masters degree preferred.
• Background in
  business, hospitality or a related discipline.
• Previous senior management experience is an asset.
• Experience leading a
  team, preferably in a unionized environment.

At the University of Alberta, we are committed to creating an inclusive and
accessible hiring process for all candidates. If you require accommodations to participate in the interview process, please let us know at
the time of booking your interview and we will make every effort to accommodate your needs.

How to Apply
Apply Online

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

The University of Alberta
is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women;
First Nations, Metis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or
gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.

To apply, please visit: https://www.careers.ualberta.ca/Competition/A100152343/

The University of Alberta is committed to
an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Metis
and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and
expression; and all those who may contribute to the further diversification of ideas and the University to apply.

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