Director, Marketing Operations – HigherEdJobs
Job Description
Department: DL ONLINE COURSE DEVELOPMENT
Position Number: FP181A
Job Summary
The Director, Marketing Operations, will manage the ODUGlobal marketing technology team leading Salesforce Marketing Cloud to drive enrollment. This individual will prioritize the projects, resources and attention for Marketing Cloud to ensure users are aware of best practices and changes to the platform. The Director will produce guidance and project strategy across teams and campaigns, meet with vendors for product demos and value-add service projects, monitor reports and dashboards to drive business decisions and drive campaign optimization across channels.
Position Type
FullTime
Minimum Qualifications
Master’s degree in marketing, business, or a related field. Or, a bachelor’s degree with work experience equivalent to a master’s degree in the preceding areas of study.
- Excellent project management skills with keen attention to detail and strong organizational abilities
- Considerable knowledge of higher education enrollment processes and marketing strategies.
- Proven ability to prioritize tasks, meet deadlines, work under pressure, and when necessary, with minimal resources
- Strong analytical skills
- Considerable experience in marketing operations.
- Considerable experience in Marketing Cloud and Salesforce related applications.
- Experience in data-driven decision making
Preferred Qualifications
- Some prior experience working in higher education enrollment and/or marketing positions.
Conditions of Employment
This is a remote position.
Application Review Date: 11/24/2023
Special Instructions to Applicants / Additional Materials Required
Please submit resume and cover letter.
ODU Statement
Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.
It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans and individuals with disabilities are encouraged to apply.