Director of Content Strategy – HigherEdJobs

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Director of Content Strategy

University Overview

The University of Pennsylvania, the
largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League
school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools
that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary
approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from
Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of
Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational
activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the
perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare
and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development
opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much
more.

Posted Job Title
Director of Content Strategy

Job Profile Title
Director B, Arts and
Media, Communications and Marketing

Job Description Summary
The Director of Content Strategy works with the
Executive Director to lead the development and execution of a school-wide integrated content strategy to advance Penn Nursing’s strategic
priorities. Serves as a leader across teams within the School and University, including senior faculty and administration in OAA/Enrollment
Management, Events, ONR, student groups, University and School DAR, and others, to identify and prioritize key initiatives. Translates these
priorities into actionable strategies and oversees their implementation across multiple platforms, channels, and publications, including
social media, the Magliacano Digital Communications Center, website, and Penn Nursing magazine, for which this position serves as
Editor.

This role performs a wide range of administrative duties and is responsible for the day-to-day workflow of team initiatives,
ensuring all work is produced on time, on budget and on strategy. Must demonstrate exemplary management skills by directly supervising and
mentoring two team members, cultivating a high-performing creative team. Ensures alignment with institutional goals while maintaining a
forward-thinking approach to content innovation and audience engagement.

Job Description

Job
Responsibilities

Reporting to the Executive Director of Marketing and Communications, the Director of Content Strategy is
responsible for developing, executing, and overseeing a multi-platform content strategy that supports Penn Nursing’s goals and objectives.
This role collaborates closely with admissions, development, alum relations (DAR), and other internal stakeholders to advance brand
elevation, recruiting, enrollment, and fundraising priorities.

Key responsibilities include:

  • Developing and
    implementing an integrated content strategy that aligns with institutional goals, brand identity, and audience engagement.
  • Leading
    storytelling initiatives that position Penn Nursing as a thought leader in healthcare through data-informed narratives and stakeholder
    interviews.
  • Overseeing editorial content across platforms, including print, digital, web, and social media, ensuring brand
    consistency and alignment.
  • Serving as Editor of Penn Nursing Magazine, managing editorial direction, art design, and production
    logistics.
  • Supervising content creation teams, including graphic designers and digital communications staff, to ensure cohesive
    messaging.
  • Utilizing analytics tools to measure content performance, inform strategy, and optimize audience
    engagement.
  • Conducting focus groups and stakeholder meetings to refine messaging and maintain relevance.
  • Partnering with DAR
    colleagues to create compelling donor-related content and campaigns.
  • Hiring, mentoring, and managing a high-performing team,
    fostering a culture of collaboration, accountability, and innovation.
  • Advancing diversity, equity, and inclusion through content,
    team development, and audience outreach.

Qualifications

Education:

  • Bachelor’s degree in Communications,
    Marketing, Journalism, or a related field is required.
  • Master’s degree in a related field
    preferred.

Experience:

  • Five to seven years minimum experience in content strategy, editorial management, and
    marketing communications, preferably in higher education or healthcare.
  • Demonstrated leadership experience managing cross-functional
    teams and external vendors.

Skills:

  • Expertise in storytelling, branding, and content creation across multiple
    platforms (print, digital, web, social media).
  • Strong editorial and writing skills, with experience producing high-quality content
    for diverse audiences.
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualization
    platforms.
  • Experience with content management systems (CMS) like WordPress, Drupal, or LiveWhale.
  • Familiarity with project
    management tools (MS Planner, Asana, Trello) and collaborative platforms.
  • Understanding of DEI principles and their application in
    content strategy and team leadership.
  • Exceptional interpersonal and collaboration skills, with the ability to engage effectively
    with diverse stakeholders.

Additional Desired Skills:

  • Basic understanding of graphic design tools (Adobe Creative
    Suite).
  • Experience with magazine production and innovative digital content formats.
  • Knowledge of donor communications and
    alumni engagement strategies.
  • A proactive, results-driven approach with the ability to manage multiple projects and
    deadlines.
  • The successful candidate will be a strategic innovative thinker who understands trends in the higher education market and
    has both a results and service orientation.
  • Must possess the leadership ability to initiate and implement projects with deadlines;
    able to work independently and as part of a team.

Job Location – City, State
Philadelphia,
Pennsylvania
Work Environment

This position offers a hybrid work schedule, requiring three days in the office and
occasional evening and weekend event coverage as needed.

Targeted Pay Range $87,000 – $95,000

This Targeted Pay Range
is only applicable to this job posting. All salary offers are made based on the candidate’s qualifications, experience, skills, and
education as they directly relate to the requirements of the position, as well as internal and market factors and grade
profile.

Department / School
School of Nursing

Pay Range
$61,046.00 – $95,000.00 Annual
Rate
Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the
requirements of the position, as well as internal and market factors and grade profile.

Equal Opportunity Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity,
religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected
class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the
background check will be tailored to the requirements of the job.

University Benefits

  • Health, Life, and
    Flexible Spending Accounts
    : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance
    benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care
    and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn’s exceptional tuition benefits. You, your
    spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition
    assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s
    Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety
    of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time
    away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or
    injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth
    Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of
    long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to
    provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health
    and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as
    they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care
    for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of
    resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn
    community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the
    University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether
    it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin
    Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement-and you and your family
    can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation
    and mortgages, you’ll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free
    and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as
    new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work
    Hours:
    Flexible work options offer creative approaches for completing work while promoting balance between work and personal
    commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership
    Services:
    Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia,
    which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on
    qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your
    household.

To learn more, please visit: https://www.hr.upenn.edu/PennH
R/benefits-pay

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Claire-M-Fagin-Hall/Director-of-
Content-Strategy_JR00101617

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