Job Description
[ad_1]
University Overview
The University of Pennsylvania, the
largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League
school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools
that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary
approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from
Forbes who named Penn one of America’s Best Large Employers in 2023.
Penn offers a unique working environment within the city of
Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational
activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the
perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare
and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development
opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much
more.
Posted Job Title
Director of Content Strategy
Job Profile Title
Director B, Arts and
Media, Communications and Marketing
Job Description Summary
The Director of Content Strategy works with the
Executive Director to lead the development and execution of a school-wide integrated content strategy to advance Penn Nursing’s strategic
priorities. Serves as a leader across teams within the School and University, including senior faculty and administration in OAA/Enrollment
Management, Events, ONR, student groups, University and School DAR, and others, to identify and prioritize key initiatives. Translates these
priorities into actionable strategies and oversees their implementation across multiple platforms, channels, and publications, including
social media, the Magliacano Digital Communications Center, website, and Penn Nursing magazine, for which this position serves as
Editor.
This role performs a wide range of administrative duties and is responsible for the day-to-day workflow of team initiatives,
ensuring all work is produced on time, on budget and on strategy. Must demonstrate exemplary management skills by directly supervising and
mentoring two team members, cultivating a high-performing creative team. Ensures alignment with institutional goals while maintaining a
forward-thinking approach to content innovation and audience engagement.
Job Description
Job
Responsibilities
Reporting to the Executive Director of Marketing and Communications, the Director of Content Strategy is
responsible for developing, executing, and overseeing a multi-platform content strategy that supports Penn Nursing’s goals and objectives.
This role collaborates closely with admissions, development, alum relations (DAR), and other internal stakeholders to advance brand
elevation, recruiting, enrollment, and fundraising priorities.
Key responsibilities include:
- Developing and
implementing an integrated content strategy that aligns with institutional goals, brand identity, and audience engagement. - Leading
storytelling initiatives that position Penn Nursing as a thought leader in healthcare through data-informed narratives and stakeholder
interviews. - Overseeing editorial content across platforms, including print, digital, web, and social media, ensuring brand
consistency and alignment. - Serving as Editor of Penn Nursing Magazine, managing editorial direction, art design, and production
logistics. - Supervising content creation teams, including graphic designers and digital communications staff, to ensure cohesive
messaging. - Utilizing analytics tools to measure content performance, inform strategy, and optimize audience
engagement. - Conducting focus groups and stakeholder meetings to refine messaging and maintain relevance.
- Partnering with DAR
colleagues to create compelling donor-related content and campaigns. - Hiring, mentoring, and managing a high-performing team,
fostering a culture of collaboration, accountability, and innovation. - Advancing diversity, equity, and inclusion through content,
team development, and audience outreach.
Qualifications
Education:
- Bachelor’s degree in Communications,
Marketing, Journalism, or a related field is required. - Master’s degree in a related field
preferred.
Experience:
- Five to seven years minimum experience in content strategy, editorial management, and
marketing communications, preferably in higher education or healthcare. - Demonstrated leadership experience managing cross-functional
teams and external vendors.
Skills:
- Expertise in storytelling, branding, and content creation across multiple
platforms (print, digital, web, social media). - Strong editorial and writing skills, with experience producing high-quality content
for diverse audiences. - Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualization
platforms. - Experience with content management systems (CMS) like WordPress, Drupal, or LiveWhale.
- Familiarity with project
management tools (MS Planner, Asana, Trello) and collaborative platforms. - Understanding of DEI principles and their application in
content strategy and team leadership. - Exceptional interpersonal and collaboration skills, with the ability to engage effectively
with diverse stakeholders.
Additional Desired Skills:
- Basic understanding of graphic design tools (Adobe Creative
Suite). - Experience with magazine production and innovative digital content formats.
- Knowledge of donor communications and
alumni engagement strategies. - A proactive, results-driven approach with the ability to manage multiple projects and
deadlines. - The successful candidate will be a strategic innovative thinker who understands trends in the higher education market and
has both a results and service orientation. - Must possess the leadership ability to initiate and implement projects with deadlines;
able to work independently and as part of a team.
Job Location – City, State
Philadelphia,
Pennsylvania
Work Environment
This position offers a hybrid work schedule, requiring three days in the office and
occasional evening and weekend event coverage as needed.
Targeted Pay Range $87,000 – $95,000
This Targeted Pay Range
is only applicable to this job posting. All salary offers are made based on the candidate’s qualifications, experience, skills, and
education as they directly relate to the requirements of the position, as well as internal and market factors and grade
profile.
Department / School
School of Nursing
Pay Range
$61,046.00 – $95,000.00 Annual
Rate
Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the
requirements of the position, as well as internal and market factors and grade profile.
Equal Opportunity Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity,
religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected
class.
Special Requirements
Background check required after a conditional job offer is made. Consideration of the
background check will be tailored to the requirements of the job.
University Benefits
- Health, Life, and
Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance
benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care
and dependent care expenses with pre-tax dollars. - Tuition: Take advantage of Penn’s exceptional tuition benefits. You, your
spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition
assistance at other institutions. - Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s
Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety
of investment options through TIAA and Vanguard. - Time Away from Work: Penn provides you with a substantial amount of time
away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or
injury, spend time with family-whatever your personal needs may be. - Long-Term Care Insurance: In partnership with Genworth
Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of
long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to
provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health
and are subject to underwriting. - Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as
they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care
for your health, your family, and your work-life balance. - Professional and Personal Development: Penn provides an array of
resources to help you advance yourself personally and professionally. - University Resources: As a member of the Penn
community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the
University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether
it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin
Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement-and you and your family
can enjoy many of these activities for free. - Discounts and Special Services: From arts and entertainment to transportation
and mortgages, you’ll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free
and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as
new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks. - Flexible Work
Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal
commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures. - Penn Home Ownership
Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia,
which can be used for closing costs or home improvements. - Adoption Assistance: Penn will reimburse eligible employees on
qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your
household.
To learn more, please visit: https://www.hr.upenn.edu/PennH
R/benefits-pay
To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Claire-M-Fagin-Hall/Director-of-
Content-Strategy_JR00101617
jeid-004c76c91dff1d42a53c7d5c87c7b9bf
[ad_2]
Source link