Director of Strategic Marketing & Communications – 133192

UC San Diego values equity, diversity, and inclusion. If you are interested in
being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or
transferable skills for a job opening, we strongly encourage you to apply.

DESCRIPTION

The University
of California San Diego Rady School of Management’s Director of Strategic Marketing and Communications is responsible for the leadership and
management of all marketing and communications functions for the Rady School of Management. Managing and supervising a team of six direct
reports is a critical part of this role: an Art Director/Graphic Artist, 1 Social Media Coordinator, 1 Communications Writer, 1
Web/Designer, 1 Videographer/Producer, and a Production Coordinator.

The position reports to the Rady School of Management’s
Assistant Dean of Strategic Operations and External Relations. The Rady School’s Graduate Admissions and Recruitment unit is a primary
internal client and partner, as this unit ensures the vitality and stability of the Rady School by recruiting and admitting qualified
graduate students to our nationally known business school.

Responsibilities include the creation and execution of a strategic,
goal-based, data-driven marketing and communications plan and associated strategies to promote brand identity to help drive admissions,
enrollments, and awareness to the UC San Diego Rady School of Management’s seven graduate business masters degree programs as well as
executive education programs, faculty research, fundraising/development activities.

The Rady School Marketing and Communications
Director oversees and interprets market research findings, oversees lead generation, and advises on promotional and sales messaging and
strategies with the goals of enhancing the Rady School’s global reputation and reaching and attracting target audiences for Rady School of
Management activities and programs.

The position directs imaginative marketing & sales approaches and strategies that promote brand
identity, directs compelling communication pieces (including online, video, web, graphics, traditional and emerging media), analyzes and
recommends marketing outreach using traditional, multimedia, and technology-oriented delivery. In collaboration with key internal clients,
this position directs the content and maintains the messaging of all Rady School of Management communications, including the Rady website,
traditional communication pieces, graphics/video, social media. This position is the main contact with external marketing agencies and is
the point person for paid media decisions.

This position advises and provides strategic communications planning to the Assistant
Deans and the Dean of the Rady School, and works in collaboration with UCSD campus marketing and communications professionals regarding
external media. In tandem with campus resources, this position promotes Rady faculty’s research topics and expertise.

Due to the
high energy, positive atmosphere of the UC San Diego Rady School of Management, strategic creative thinking skills, collaboration skills,
resource-planning, enthusiasm and supervisory experience are key qualifications for this leadership role.

• This position
  requires 2 days per week on campus. Occasional evenings and weekends may be required (rarely).
• Submission of a cover letter
  along with a resume is preferred.

QUALIFICATIONS

• Proven strong skills to develop and implement
  comprehensive, proactive communications strategies that support institutional goals, events and major programs and to identify and use
  resources to carry out that effort.
• Sophisticated ability to identify current issues in business/management education and the
  ability to use those issues to promote a brand identity and to promote enrollment of students.
• Experience devising marketing & sales
  strategies based on market findings/analysis, using multiple channels/strategies for reaching a target audience (ideally associated with a
  university)
• Experience developing and reinforcing a brand identity, for a product/service/program to match an organization’s
  vision/mission/strengths with market opportunities. Experience implementing branding policies.
• Experience analyzing, evaluating, and
  selecting the use of new technologies to promote interest in a program/product/service and to meet sales goals. Strong experience devising
  and implementing effective marketing strategies involving new communications avenues, especially paid media.
• Experience with
  web-based applications, social networking, website development, search engine optimization, and online marketing.
• Experience using
  and analyzing Google Analytics data.
• Experience managing and executing marketing/communicating projects from the initiation phase
  through closure. Experience soliciting and clarifying user needs, project goals, creating proposed timelines, clarifying deliverables, and
  budget; listening skills. Brain-storming skills and creative thinking skills.
• Experience as a hands-on supervisor, selecting and
  training staff, providing guidance, coaching and mentoring to inhouse marketing and communications professionals: hiring, training staff,
  delineating job duties; experience establishing a positive work environment, promoting collaboration and productivity.
• Leadership
  and operational skills. Experience assessing and revising operational processes to achieve efficient, client-centered operations, clarity of
  staff job duties, etc. Experience in a deadline-oriented environment. Prioritization Skills. Change Management skills.
• Experience
  working in a client-focused environment of excellence. Experience interacting directly with internal clients/customers. Rapport-building
  skills. Experience prioritizing requests for marketing support/projects from a variety of internal clients.
• Proven ability to
  manage, write, and edit promotional materials and activities (print, online/web, multimedia, social networking).
• Bachelor’s degree
  in Marketing, Communications, Business, or related degree or comparable work experience or certification/continuing education courses in
  Marketing, Branding, Media, Communications, etc.

Preferred:

• Experience collaborating with the Admissions
  department of a university, college, or similar organization. Experience with lead generation, lead assessment as it relates to prospective
  applicants, recruitment strategies, enrollments, etc.
• Graduate degree in marketing, business or related field or ten or more years
  marketing and communications experience across a broad range of business disciplines or combination of the two.

SPECIAL
CONDITIONS

Job offer is contingent on clear Background Check.

Pay Transparency Act

Annual Full
Pay Range: $104,900 – $198,900 (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: $50.24 – $95.26

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education,
licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the
budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader
than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when
applicable).

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs,
which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional
requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse
environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego
Principles of Community.

UC San Diego is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability,
age or protected veteran status.

For the University of California’s Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20
For the University of
California’s Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

UC San Diego is a smoke and tobacco free environment.
Please visit smokefree.ucsd.edu for more information.