Director of Web Services – HigherEdJobs

1.
Manage web team and coordinate routine web maintenance activities, ensuring smooth
functioning of the CMS, secure services, appropriate
troubleshooting and installation of
web applications, security and privacy protocols, ADA compliance, and/or software as
needed.
2.
Identify strategic short and long-term content review and implementation activities for
the website to ensure consistent delivery of an
up-to-date, engaging, dynamic, and user-
friendly content and navigation experience aligned with University priorities.
3. Implement
processes to regularly partner with University faculty, staff and
administrators to review and update web editorial and multimedia design
content,
providing advice and recommendations to help stakeholders ensure their related
information is included on the site and is
consistent and up-to-date.
4. Maintain and apply professional, creative, and technical knowledge and expertise and
research new and
emerging developments in website design and content delivery and
cutting edge web applications and tools that can be used to increase
website visibility
and enhance communications internally and externally.
5. Monitor and customize metatags with a focus on SEO best
practices, including
implementation of the correct format for page titles, headers, meta-information and alt
tags for images.
6.
Develop, edit and implement the calls to action, editorial content, and multimedia design
of all top-level webpages and all new and
redesigned web page content to ensure
consistency and maximize user engagement and deliver search engine optimization.
7. Conduct
usability analysis through formal and informal research (focus groups, online
surveys, web analytics, etc.) and effectively translate
results into site design, navigation,
and resource development.
8. Manage Google Analytics, set up campaigns and generate customized
reports as
needed and translate analytic insights into improved website content and design.
9. Manage hiring, mentoring and
supervision of staff, as well as external and internal
creative resources, including external vendors and freelance partners.
10.
Troubleshoot and resolve website problems in conjunction with other information
technology staff.
11. Educate and train University
offices and departments on how to update pages on the
University’s content management system when appropriate.
12. Respond to content
management inquiries and website request changes in a timely
manner.
13. Other duties as assigned by the Vice President for
Communications and Marketing

Key Performance Expectations:
1. Actively demonstrate an understanding of and commitment to Jesuit
heritage and
ideals.
2. Be driven by the University mission.
3. Be committed to the University and the work we do to support
students.
4. Approach commitments cheerfully, enthusiastically, and energetically.
5. Approach issues and assignments with an open
mind, objectively and neutrally, with
logic and analysis.
6. Be accountable and responsible.
7. Be well organized.
8. Behave and
perform ethically.
9. Collaborate effectively both within and outside the department.
10. Consistent and timely attendance.
11.
Meet all departmental and work area expectations.

Knowledge, Skills, and Abilities acquired on the job:
An essential job function
is the acquisition and mastery of on-the-job knowledge, skill, and
ability, in order to learn, implement and follow key job functions.
The following are performance
criteria and are essential functions:
1. Expert knowledge of social media and digital platforms and
experience tracking and evaluating related analytics.
2. Knowledge of digital marketing lead generation tactics, website user-experience,
content strategy, SEO and paid search, Google Analytics and email marketing/CRM system
3. Ability to be a strong collaborator, thought
leader and facilitator.
4. Strong communication skills, both written and verbal, along with the ability to build relationships with
various members of the organization.
5. Exceptional strategic and creative sensibilities.
6. Proven experience with brand management
and developing and directing marketing strategies and campaigns from concept to completion.
7. Leadership/supervision skills and ability
to develop and manage key performance indicators and analytics.
8. Extensive project management skills and ability to manage multiple
projects simultaneously and creatively.
9. Ability to function with a high degree of independence and to act collaboratively in
development and execution of marketing and communications strategies.
10. Ability and willingness to perform both professional and
technical/administrative/clerical
tasks.
11. Ability to appropriately use and demonstrate proficiency with standard office
productivity software, tools, and University systems, such as MS Office Suite (Word, Excel, PowerPoint) and Google Suite equivalents.
12.
Ability to efficiently organize and manage large amounts of data, information, and records; attention to detail; and well-organized.
13.
Ability to interact and communicate effectively with individuals from diverse backgrounds and at all levels of the organization.
14.
Ability to maintain confidentiality.