Marketing Associate (2880) – HigherEdJobs

June 29, 2024

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Job Description


Close Date: 07/15/2024

Employee Class

Full-Time/Part Time: Full-Time

Position Status: Regular


Union Representation: Non-Union

Union Code: N/A

Unit/Department: OERD Marketing & Messaging

College/Unit: Regl Outreach and Engagemt

Division: Outreach Engagemt Regl Dev Dv

Location: MONAT 288

Link to Department Website or Custom Search Page:


Outreach is the first step to building relationships with the NIU community, near and far.

Engagement occurs through partnerships we create. Engagement disseminates the work of the university to the regions we serve – regions that are becoming more global and connected. OERD’s 16 departments provide engaged research, teaching and service to our partners. Through regional development we provide programs, classes and services in DeKalb, Rockford and the greater Chicagoland area benefitting students, educators and industry.

OERD conducts our own programs with partners across the region. About 70% of our budget comes from external sources, reflecting our outward focus. Our work directly and indirectly contributes to NIU’s mission and vision. Through programs, projects and events, we represent NIU to the Northern Illinois community every day. We bring people together to create meaningful relationships and positive change.

We also provide centralized support for outreach and engagement activities delivered by NIU’s seven colleges. We collaborate with faculty and staff on existing projects while fostering external partnerships that link academic research and support services to the community and the region.

Position Summary

The Outreach Marketing Associate (OMA) is responsible for the Division of Outreach, Engagement and Regional Development (OERD) program and event promotion by designing and leading strategic marketing, communication, and operational plans. OMA works collaboratively with fellow OERD Marketing & Messaging team members and division stakeholders to set clear goals for project success. OMA unites OERD’s program staff through regular meetings, frequent communication and ongoing support.

OMA follows project management processes to plan, execute, monitor and close marketing projects on time and on budget, using the workflow of information intake, strategic plan, budget estimate, and operational plan. The Outreach Marketing Associate applies best practices for website, social media, print and email marketing, while identifying new marketing and communication strategies and channels. OMA uses leadership skills to solve problems, unite teams, delegate tasks and communicate effectively, recognizing how projects fit into the big picture, while understanding detailed operations.

OMA manages complex email campaigns and mailing lists, using advanced features in the division’s email/CRM system to schedule messages that align with the goals and timelines of marketing plans.

The Outreach Marketing Associate balances the needs of the division with the resources of the OERD Marketing & Messaging team. OMA meets strict deadlines while addressing the needs of multiple clients and programs.

Essential Duties and Responsibilities

Provide budget projections, controls and records to maintain adequate audit trails for allaccounts assigned to NIUO; keep NIUO in compliance on all business matters; examineand approve expenditures for NIUO and recommend budget transactions to the Directorof NIU Outreach Operations.

Minimum Required Qualifications (Civil Service)

  • Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
    • Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
  • One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • At least (1) year (12 months) professional experience managing advanced features (automation maps, conditional content, personalization, tags, fields, segments, form building, scheduling) of an email marketing program such as Mailchimp, Constant Contact or ActiveCampaign.
  • At least (1) year (12 months) professional experience developing detailed marketing and operations plans. Marketing plans include strategy, communication, budgeting, timelines, and retrospectives. Proven ability to execute these plans to positively affect outcomes.
  • At least (1) year (12 months) professional experience working as part of a collaborative marketing team.
  • Proven experience creating and implementing a multichannel marketing strategy for an event or program. Must have a portfolio of marketing campaigns and data-driven results.
  • Experience using at least 2 style guides for design, branding and/or writing.
  • Advanced knowledge and practice of project management methodologies and tools.

Knowledge, Skills, and Abilities (KSAs) (Civil Service)

  • Knowledge of principles and methods for showing, promoting, and selling services or events. This includes marketing strategy and tactics, audience segmentation, sales techniques, and custom messaging.
  • Ability to learn and use advanced features in marketing platforms including email marketing, project management, social media scheduling, and analytics tools.
  • Ability to work as part of a team, providing leadership, communicating effectively, and supporting colleagues to accomplish project, department, and division goals.
  • Ability to build positive collaborative working relationships with clients and coworkers, while balancing the needs of the client with the resources of the Marketing & Messaging department and marketing best practices.
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Skill in verbal and written communication.
  • Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.

Position KSAs

  • Proven ability to develop strategies and practices to proactively address ongoing projects.
  • Proven ability to synthesize and communicate the “big picture” division outlook and how department marketing plays into that.
  • Coursework in project management and marketing.
  • Understanding of change management practices.
  • Experience gathering and analyzing data. Exceptional analytical and problem-solving skills.
  • Excellent communication skills. Ability to influence others and move toward a common vision or goal.
  • Outstanding writing and editing skills.
  • Understanding of the sales cycle and how it influences buyer behavior, lead generation and conversions.
  • Working knowledge of website architecture, usability testing and design practices.
  • Ability to work independently and as a team.

Specialty Factors (Civil Service)


Preferred Qualifications (Civil Service)

  • Master’s degree in marketing, digital marketing or corporate communications
  • Marketing agency experience with responsibility for multiple clients
  • One year using analytics and tracking technologies to evaluate and improve marketing campaigns. Current certification in Google Analytics is preferred.

Minimum Required Qualifications (SPS)


Additional Requirements (SPS)


Preferred Qualifications (SPS)


Physical demands/requirements

Office work

Anticipated Appointment Start Date

Percent of Staff Year

Standard Hours Per Week

Working Hours: 8 – 4:30; evenings and weekends as needed

$50,000 – $65,000

Hourly or Semi-monthly Pay Rate/Range
$2083.34 – $2708.34

Earn Type

Application Procedure

Required Procedures:

  1. Fully complete the Education and Work History sections of the application. Be specific on your entire work history, including employment dates and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Important: Please upload any unofficial transcript(s) and/or documentation that verifies any education, experience, and/or training you have received.
    • If eligible for Veteran’s Preference Points, DD214/DD215/NGB22/DD256 paperwork reflecting an Honorable Discharge MUST be uploaded to this application to receive the maximum eligible points on the Civil Service examination.
  2. After the posting has closed, your submission will be reviewed to determine if you meet the minimum qualifications for the classification, including any specialty factors associated with this position. If you meet the minimum required qualifications for this position, you will receive a score based on your education and experience, and your name will be placed on the active employment register.
  3. Please monitor your e-mail for further information regarding your application. Emails will be generated from and Please add these emails to your address book to ensure timely delivery of any future communication.
  4. Illinois residency required within 180 days of the hire date.

Credentials Assessment Examination:

  • The examination for this position is a Credentials Assessment and is based on your application materials as submitted for this posting. A Credential Assessment is a rating by the Human Resources Office of an applicant’s/employee’s education, experience, and special credentials/qualifications (licenses, etc.). Applicants are required to upload documentation to verify the minimum qualifications for this position has been met.
  • Required documentation noted in the posting, such as a driver’s license, licensures, or certifications MUST be uploaded with your application materials.
  • After assessment of all qualified applicants has been completed for this position, the names with the top three (3) scores will be referred to the hiring department for interview.

Additional Details:

  • Click on Marketing Associate for more information including salary ranges, typical duties, minimum acceptable qualifications, and testing requirements.
    • Applicants who may assume they do not meet the exact minimum qualifications are still invited to apply. Within the application documents, applicants should be sure to explain how their credentials and related qualifications address the requested minimum requirements.
  • Please click on Human Resource Services – Benefits for detailed information about Northern Illinois University’s benefits package.
  • Employment is contingent upon your passing a criminal background investigation. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

Special Instructions

Cover letter, resume, three professional references.

Quick Link to Applicant

Is Background Check Required?

EEO Statement Summary

In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, ethnicity, color, national origin, ancestry, sex, religion, age, disability (physical and mental), marital status, veteran status, sexual orientation, gender (identity and expression), political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.

The following person has been designated to handle inquiries regarding the non-discrimination policies:

Ethics and Compliance Officer, Title IX Coordinator
Health Services Building Room 230

Visa Policy

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

ADA Accommodation

NIU remains committed to ensuring that its recruitment and application procedures include full opportunities for applicants with disabilities. Employment opportunities will not be denied to anyone because of the need to make accommodations for a person’s disability during either the application or interview process. An applicant who believes they require an accommodation to participate in the employment process due to a disability may request that accommodation through the Accommodation Request Form. For further assistance, please contact the office of Affirmative Action and Equal Opportunity (AAEO) at

Safety Information

NIU provides annual reports on campus security and fire safety.
Read the Annual Security and Fire Safety Report.
Contact the Ethics and Compliance Office at 815-753-9364 for a hard copy.

Position Number: 00002880

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