Marketing Coordinator – HigherEdJobs

July 7, 2024

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Job Description




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Overview

The Rutgers University Inn and Conference Center is a full-service facility that boasts both guest rooms and conference space. The Inn is committed to offering visitors a comfortable convenient location for connection and collaboration.

Posting Summary

Rutgers, The State University of New Jersey is seeking a Marketing Coordinator for the University Inn and Conference Center. This is a part-time position offering flexible hours, ideal for individuals seeking to gain valuable experience in marketing while managing other commitments. If you are passionate about marketing and hospitality and eager to make a positive impact, we invite you to join our team!

Among the key duties of the position are the following:

  • Assists in various marketing initiatives to enhance brand visibility and drive engagement.
  • Updates and maintains the company website with fresh content, images, and promotions to ensure a seamless user experience and alignment with marketing objectives.
  • Develops and executes social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness, engagement, and follower growth.
  • Assists in the planning and execution of marketing events, including open houses and tabling opportunities to promote company products and services.
  • Collaborates with the team to conceptualize, implement, and monitor marketing campaigns across various channels, including email marketing, digital advertising, and content marketing.
  • Creates visually appealing graphics, banners, and other promotional materials using tools like Adobe Photoshop or Canva to support marketing initiatives and maintain brand consistency.
  • Compiles and analyzes marketing data and metrics to evaluate the performance of campaigns, social media activities, and website traffic.
  • Prepares comprehensive reports with actionable insights for optimization.

Position Status: Part Time

Hours Per Week: up to 19.5

FLSA: Nonexempt

Position Salary: $20.00-$25.00/hr

Payroll Designation: PeopleSoft

Terms of Appointment: Temporary Staff Appointment – Hourly

Minimum Education and Experience

  • Bachelor’s degree in marketing, communications, or related field, or an equivalent combination of education and/or experience.

Preferred Qualifications

  • Passion for the hospitality industry and a customer-centric mindset.
  • Two years of relevant experience.
  • Some photography/videography experience.
  • Familiarity with Drupal.

Required Knowledge, Skills, and Abilities

  • Strong writing, proofreading and editing skills.
  • Strong understanding of digital marketing concepts, including SEO, email marketing, and social media.
  • Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva).
  • Excellent communication skills and ability to work effectively in a team environment.
  • Detail-oriented with strong organizational and multitasking abilities.
  • Analytical mindset with the ability to interpret data and draw actionable conclusions.

Posting Open Date: 07/05/2024

Posting Close Date: 08/05/2024

Regional Campus: Rutgers University-New Brunswick

Home Location Campus: Douglass (RU-New Brunswick)

City

New Brunswick

State

NJ



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