Remote Email Lifecycle Marketing Coordinator Job at Project Growth

January 16, 2024

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Job Description


Mission/Overview of the Role

The mission of the Email Lifecycle Marketing Coordinator is to provide day-to-day operational support and project management. This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.

Key Responsibilities:

Campaign Development and Execution

  • Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.

  • Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

    Segmentation and Personalization

  • Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.

  • Identify opportunities for targeted campaigns at different stages of the customer journey.

    Testing and Optimization

  • Implement A/B testing to improve campaign performance.

  • Continuously optimize messaging, targeting, and timing to maximize results.

    Compliance and Best Practices

Qualifications:

  • 2+ years of relevant experience

  • Must have experience with Klayvio.

  • Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript

  • Familiarity with Google Analytics or similar analytics tools

  • Knowledge of HTML and CSS for email marketing is a plus

  • Strong analytical and critical thinking skills

  • Strong project management skills, organizational skills, and a keen attention to detail

Application Process:

To be considered for this role these steps need to be followed:



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