Senior Assistant Director of Communication Operations

Hofstra University is nationally ranked and recognized as Long Island’s largest private university
located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the
challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of
humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working
towards this mission, employees can take advantage of many enriching experiences on campus. Whether it’s a lunchtime lecture, a Division I
NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something
exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave
our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of
students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We especially encourage
women, people of color, members of the LGBTQ+ community, veterans, and people with disabilities to apply.

Position
Number: 897291

School/Division: Enrollment Management

Department: Student
Enrollment, Engagement, and Success – Office of Graduate Admission

Description

Reporting to the Chief of
Staff, the Senior Assistant Director of Communication Operations will be responsible for planning, executing, and optimizing recruitment
marketing strategies, campaigns, and events for graduate admissions at Hofstra University. The successful candidate will be a dynamic and
adaptable person able to manage multiple tasks across digital and traditional marketing channels. This role will focus on driving
engagement, building the graduate student pipeline, and collaborating across departments to achieve enrollment goals. Candidates must be
willing and able to organize and handle all aspects of administration and adhere to the rules and regulations of Hofstra University, the
Colonial Athletic Conference, and the NCAA. Evening and weekend hours will be required in support of special projects and
events.

Responsibilities include, but are not limited to:

• Builds and maintains relationships with a wide variety of
  constituents, including faculty, administrators, alumni, prospective students, current students, and their families.
• Represents the
  graduate admissions team in key outreach efforts and partnerships.
• Leads the development, execution, and analysis of targeted
  marketing campaigns across email, text messaging, social media, digital guides, and web content.
• Tracks and reports on the
  performance of marketing initiatives and optimizes strategies for maximum impact.
• Creates and manages editorial and content creation
  calendars, ensuring the production of timely, relevant, and high-quality materials that support the graduate admission marketing strategy.
• Oversees the creation of content for print, digital, and multimedia platforms.
• Oversees both in-person and virtual graduate
  admission events, including recruitment events, webinars, and information sessions with duties including coordination of logistics, working
  with vendors, managing speakers, developing program agendas, and ensuring the seamless execution of each event.
• Collaborates with
  vendors and the university’s marketing and communications team to request, review, and edit digital content for graduate admission.
• Assists in the development and implementation of digital advertising strategies to engage prospective students.
• Supports
  the creation of campaigns across various platforms while ensuring alignment with overall university branding and
  messaging.
• Develops, executes, and manages direct marketing campaigns, including email blasts, text messages, and digital outreach.
• Tracks outcomes and adjusts campaigns as needed to meet enrollment goals.
• Manages the marketing budget for graduate
  admissions, ensuring that all projects are delivered on time and within budget.
• Tracks expenses, optimizes spending, and provides
  regular reports on the effectiveness of marketing initiatives.
• Handles event-related inquiries from prospective students and other
  stakeholders through email, text, and phone ensuring timely follow-up and positive interactions with all inquiries.
• Ensures all
  marketing and recruitment practices comply with Hofstra University policies, as well as relevant rules and regulations of the Colonial
  Athletic Conference and NCAA.
• Performs other related duties as assigned.

Qualifications

• Bachelor’s
  degree required.
• At least one year of work or internship experience in higher education, admissions, event planning or related
  field.
• The ideal candidate will be an outstanding communicator with excellent organizational skills, exceptional attention to
  detail, and the ability to multi-task.
• Strong communication skills, including spelling, rules of grammar and composition, and the
  ability to vary tone and language based on medium and target audience.
• Must have a professional demeanor and excellent relational
  skills.

Preferred Qualifications

• Familiarity with computerized admission systems such as Ellucian Banner
  and Slate preferred.
• Working knowledge of PC-based word processing and spreadsheet programs.

EEO
Statement

Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty,
administrative staff and student body, and encourages applications from the entire spectrum of a diverse
community.

Salary/Salary Range
$64,500