Senior Program Manager, Social Media Manager

Requisition Number: 54936
Location: Boulder
Colorado
Employment Type: University Staff
Schedule: Full Time
Posting Close Date: 11-Mar-2024
Date
Posted:

Job Summary

The University of Colorado Boulder Advancement department encourages applications for a
Senior Program Manager, Social Media Manager! The Senior Social Media Program Manager is an integral part of the University of Colorado
Boulder Advancement Marketing and Communications team. The Program Manager is passionate about data-led, integrated digital marketing and
communications with a focus on social media. The right candidate for this position will be passionate about strategic marketing and have a
desire to work in a creative environment where communications plans are built to support CU Boulder’s mission.
The Senior Social Media
Program Manager contributes to the planning, execution and analysis of effective digital communications. While focused on social media
channels for the CU Boulder Alumni Association, this work also happens across a variety of platforms including email, event registration and
website.
This role is highly collaborative within the larger Advancement Marketing and Communications team and schools and units across
the university.
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and
students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and
individuals with disabilities.

Who We Are

CU Boulder Advancement Marketing and Communications engages a diverse
constituency of donors, alumni, students, parents, faculty, staff, ambassadors and community members through a multi-channel approach that
elevates reputation, drives connection and inspires participation. We create and amplify donor-, alumni- and community-centric, meaningful
content with the CU Boulder voice, tone and brand.
CU Boulder Advancement is committed to a culture of happiness, motivated by
collaboration, passionate about excellence and driven by impact. These four values dene our culture and drive our engagement and fundraising
success.
At CU Boulder Advancement, we allocate time and resources to diversity, equity, and inclusion (DEI). Our efforts contribute
directly to our divisions core values and to advancing CU Boulders mission through impactful fundraising and engagement results. As a team
and as individuals, we commit to learning about and challenging systems, policies, and practices that enable oppressive ideologies to recur
in our community. (Oppressive ideologies include racism, sexism, ableism, heterosexism, and other “isms” that cause harm. This list is not
exhaustive and may evolve in our pursuit of collective liberation.) Embracing our responsibility to lead and model helps promote the culture
we desire while supporting our internal and external constituents. Accountability for our commitment to DEI is established through specic
individual and team goals that evaluate our progress and growth.

What Your Key Responsibilities Will Be

Social Media Content

• Develop content and lead creative storytelling on the Alumni Association social media
  channels.
• Maintain and implement content calendar across Facebook, Instagram, LinkedIn, X (formerly Twitter), Threads and other
  platforms.
• Produce multimedia content such as Instagram reels and quality photography.
• Attend relevant events, post live
  coverage and facilitate takeovers, as needed.
• Manage social media communities – monitoring, listening, recording and responding
  appropriately.

Social Media Strategy

• Lead content meetings and communicate social media strategies to
  campus partners.
• Develop and optimize the social media strategy for all CU Boulder Alumni Association channels.
• Analyze and
  report social media analytics to make data-driven decisions and adjust strategies as needed.
• Partner with other CU Boulder campus
  social media managers to share standard processes, strategies and collaborate on campus-wide projects. Mentor social media managers of
  Alumni student group-Herd Leadership Council-in social media standard processes.
• Build, supervise and report on social media
  advertisements via Meta Business Suite and other relevant platforms.
• Supervise social media trends, learn about tools and adapt
  quickly to stay relevant.

Other Marketing Needs

• Cross-train in web (Drupal) and email (Litmus, Marketing
  Cloud and Salesforce) tools.
• Assist other marketing program managers in performing web updates and email building and testing, as
  needed.

Marketing Planning

• Maintain a small portfolio of marketing projects from conceptualization to
  execution.
• Contribute to the creation of marketing plans and assist with other marketing projects on an as needed basis. Manage
  relevant marketing projects
• Take part in planning meetings to understand and develop messaging, identify target audiences and
  develop integrated marketing campaigns.
• Other duties as assigned.

What You Should Know

• This position has
  the ability to work a hybrid schedule with some days on campus and some days remote.
• This role will occasionally be required to work
  evenings/weekends.

What We Can Offer

The salary range is $69,000 – $75,000 annually. Relocation assistance may be
available within department guidelines.

Benefits

The University of Colorado offers excellent benefits, including medical, dental, retirement,
paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers
an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be collaborative. Be impactful. Be Boulder.

What We Require

• Bachelors degree or equivalent experience or combination of education and experience may substitute.
• 3+
  years of professional, job-related experience.

What You Will Need

• Ability to analyze data and synthesize
  ndings.
• Excellent communication skills and a proven ability to work collaboratively.
• Strong attention to
  detail.
• Knowledge of social media standard processes and community management for platforms including, but not limited to Facebook,
  Instagram, X (formerly Twitter), LinkedIn and TikTok.
• Ability to complete paid social media campaigns.
• Strong writing and
  editing skills.
• Positive demeanor with excellent customer service skills.
• Ability to exercise a high degree of tact,
  discretion, and collaboration in working with a diverse range of constituents including employees, students, volunteers, alumni, donors, and
  campus colleagues.
• Ability to organize and manage multiple projects/tasks simultaneously; skills to work independently and
  collaboratively and adapt to changing priorities.
• Growth mindset, resilience and perseverance.
• Ability to embrace the
  shared values of the Office of Advancement.
• Ability to embrace a self-starter/self-learning demeanor.

Special
Instructions

To apply, please submit the following materials:

1. A current resume.
2. Three social media post samples
   (representing at least 2 different platforms) along with brief descriptions covering your role in creating each sample.

We may
request references at a later time.
Please apply by March 11, 2024 for consideration.
Note: Application materials
will not be accepted via email. For consideration, applications must be submitted through CU Boulder
Jobs.

To apply, visit https://jobs.colorado.edu/jobs/JobDetail/Senior-Program-Manager-Social-Media-Manager/54936

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