Senior Program Manager, Social Media Manager

Requisition Number: 53231
Location: Boulder
Colorado
Employment Type: University Staff
Schedule: Full Time
Posting Close Date: 06-Dec-2023
Date
Posted:

Job Summary

CU Boulder Advancement encourages applications for a Senior Social
Media Program Manager! This role is an integral part of the University of Colorado Boulder Advancement Marketing and Communications
team. The Senior Social Media Program Manager is passionate about data-led, integrated digital marketing and communications with a focus on
social media. The right candidate for this position will be excited about strategic marketing and have a desire to work in a creative
environment where communications plans are created to support CU Boulder’s mission.

The Senior Social Media Program Manager
contributes to the planning, execution and analysis of effective digital communications. While focused on social media channels for the CU
Boulder Alumni Association, this work also happens across a variety of platforms including email, event registration and website. This role
is highly collaborative within the larger Advancement Marketing and Communications team and schools and units across the university.
The
University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to
contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

CU Boulder Advancement is committed to a culture of joy, motivated by collaboration,
passionate about excellence and driven by impact. These four values dene our culture and drive our engagement and fundraising
success.

At CU Boulder Advancement, we allocate time and resources to diversity, equity, and inclusion (DEI). Our efforts contribute
directly to our divisions core values and to advancing CU Boulders mission through impactful fundraising and engagement results. As a team
and as individuals, we commit to learning about and challenging systems, policies, and practices that enable oppressive ideologies to recur
in our community. (Oppressive ideologies include racism, sexism, ableism, heterosexism, and other “isms” that cause harm. This list is not
exhaustive and may evolve in our pursuit of collective liberation.) Embracing our responsibility to lead and model helps promote the culture
we desire while supporting our internal and external constituents. Accountability for our commitment to DEI is established through specic
individual and team goals that evaluate our progress and growth.

CU Boulder Advancement Marketing and Communications engages a
diverse constituency of donors, alumni, students, parents, faculty, staff, ambassadors and community members through a multi-channel
approach that elevates reputation, drives connection and inspires participation. We create and amplify donor-, alumni- and
community-centric, meaningful content with the CU Boulder voice, tone and brand.

What Your Key Responsibilities Will Be

Social Media Content

• Develop content and lead creative storytelling on the Alumni Association social media
  channels.
• Maintain and execute content calendar across Facebook, Instagram, LinkedIn, X (formerly Twitter), Threads and other
  platforms.
• Produce multimedia content such as Instagram reels and quality photography.
• Attend relevant events, post live
  coverage and facilitate takeovers, as needed.
• Manage social media communities – monitoring, listening, recording and responding
  appropriately.

Social Media Strategy

• Lead content meetings and communicate social media strategies to campus
  partners.
• Develop and optimize the social media strategy for all CU Boulder Alumni Association channels.
• Analyze and report
  social media analytics to make data-driven decisions and adjust strategies as needed.
• Partner with other CU Boulder campus social
  media managers to share standard processes, strategies and collaborate on campus-wide projects. Mentor social media managers of Alumni
  student group-Herd Leadership Council-in social media standard methodologies.
• Create, monitor and report on social media
  advertisements via Meta Business Suite and other relevant platforms.
• Monitor social media trends, learn about tools and adapt
  quickly to stay relevant.

Other Marketing Needs

• Cross-train in web (Drupal) and email (Litmus, Marketing Cloud and
  Salesforce) tools.
• Assist other marketing program managers in completing web updates and email building and testing, as
  needed.

Marketing Planning

• Maintain a small portfolio of marketing projects from ideation to
  execution.
• Contribute to the creation of marketing plans and assist with other marketing projects on an as needed basis. Manage
  relevant marketing projects
• Take part in planning meetings to understand and develop messaging, identify target audiences and
  develop integrated marketing campaigns.

What You Should Know

• This position has the ability to work a hybrid
  schedule with some days on campus and some days remote.
• This position will occasionally be required to work
  evenings/weekends.

What We Can Offer

• The salary range is 56,000- 65,000 annually.
• Relocation assistance is
  available within department guidelines.

Benefits

The University of Colorado offers excellent benefits, including medical, dental, retirement,
paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers
an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be collaborative. Be impactful. Be Boulder.

What We Require

• Bachelors degree or equivalent experience- combination of education and experience.
• 1+ years of
  professional, job-related experience.

What You Will Need

• Ability to analyze data and synthesize
  ndings.
• Excellent communication skills and a proven ability to work collaboratively.
• Strong attention to
  detail.
• Knowledge of social media standard processes and community management for platforms including, but not limited to Facebook,
  Instagram, X (formerly Twitter), LinkedIn and TikTok.
• Ability to implement paid social media campaigns.
• Strong writing and
  editing skills.
• Positive attitude with excellent customer service skills.
• Ability to exercise a high degree of diplomacy,
  discretion, and collaboration in working with a diverse range of constituents including employees, students, volunteers, alumni, donors, and
  campus colleagues.
• Ability to organize and manage multiple projects/tasks simultaneously; must have ability to work independently
  and collaboratively and adapt to changing priorities.
• Ability to embrace the shared values of the Office of
  Advancement.
• Ability to embrace a growth and self-starter mindset.

Software Used: Microsoft Oce products, donor tracking
software (Salesforce), Meta Business Suite (Facebook, Instagram and Threads), X (formerly Twitter), Zoom, Teams, LinkedIn, Sprout Social,
Buffer, Drupal or other content management platforms, Hootsuite, Sprout, Later or similar tools for social media content
management/scheduling.

Special Instructions

To apply, please submit the following materials:

1. A current resume.
2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and
   responsibilities of the position.
3. Optional: Link to website or PDF of sample work.

We may request references at a
later time.

Please apply by December 6, 2023 for consideration.

Note: Application materials will not be
accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.

To apply, visit https://jobs.colorado.edu/jobs/JobDetail/Senior-Program-Manager-Social-Media-Manager/53231

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