Social Media Specialist II – University Strategic Communications

Location: San Antonio,
TX
Regular/Temporary: Regular
Job ID: 11129
Full/Part Time: Full Time

Org Marketing Statement

The University of Texas at San Antonio is a Hispanic Serving University specializing in cyber, health, fundamental futures, and
social-economic development. With more than 34,000 students, it is the largest university in the San Antonio metropolitan region. UTSA
advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university embraces
multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development
and the commercialization of intellectual property-for Texas, the nation and the world. Learn more online, on USTA Today or on TwitterInstagram, Facebook, YouTube or Li
nkedIn.

UTSA, situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and
inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other
underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research
university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each
voice.

Posting End Date: Applications will be accepted through 11:59 PM CDT on 12/13//2023. At the discretion of the
hiring department, this position posting may close once a sufficient number of qualified applications have been
received.

Salary: Up to $45,000/Annualized, commensurate with education, experience and
qualifications.

Hours: 40 hours per week, exempt.

Required Application
Materials:

• Resume is required.
• Cover Letter is required.
• Portfolio link and/or work
  sample/

Essential Functions

Function: To support University Strategic Communications’ strategic goals
by aiding in the management of all aspects of UTSA’s official social media presence.

Scope: Responsible for contributing to
department’s social media strategy and executing that strategy through the creation and delivery of social media content that supports and
elevates UTSA’s brand, reputation and messaging.

Duties

Typical:

1. Identify and post
   compelling content including videos and photos to university’s flagship social media channels that illustrates university culture and
   campus life.
2. Interact with university faculty, staff, students, alumni and other stakeholders to complete social media
   projects.
3. Provide event-related social media support.
4. Execute a social media plan including goals, strategies,
   tactics and budget to communicate the UTSA brand and its education, research and community outreach missions.
5. Produce branded
   images and infographics to use on UTSA’s social media channels and websites
6. Research social media trends and best practices;
   proactively contribute to the department’s multimedia strategy.
7. Monitor, analyze and report on social media
   engagement.
8. Liaise with UTSA staff and students assigned to manage social media channels for various UTSA colleges,
   departments, programs and areas.
9. Supervise work-studies, interns, student employees and social media student street
   team.
10. Perform other duties as assigned.

Periodic:

1. Counsel UTSA faculty and staff on social
   media best practices, strategies and tactics.
2. Work, as needed, outside of business hours, including evenings, holidays or
   weekends.

Required Qualifications

• Bachelor’s degree in journalism, communications, marketing,
  public relations, graphic design, English or a related field.
• Valid Class A driver’s license.
• Two years of
  experience managing and contributing to a variety of social media channels.
• Excellent social listening skills and
  understanding of organizational branding and its importance.
• Thorough understanding of Facebook, Twitter, Instagram, YouTube,
  and LinkedIn best practices, strategies and tactics.
• Exceptional research, writing, fact-checking, reporting skills, and
  ability to interpret and utilize insights to enhance constituent engagement.
• Portfolio of work demonstrating the ability to
  tell complex stories in relatable terms.
• Demonstrated ability to prioritize and work independently to meet prescribed
  deadlines
• Exceptional judgment.
• Strong inter-personal skills.
• Creativity.
• Working
  knowledge of digital videography and photography equipment and software
• Working knowledge of personal computers and standard
  office equipment.
• Working knowledge of Adobe Creative Suite.

Preferred
Qualifications

• Three years of experience managing and contributing to a variety of social media
  channels.
• Full-time social media experience at an agency, brand or higher education institution.
• Experience in
  the development and implementation of social media strategies, including measurement and reporting.
• Working knowledge of
  desktop publishing, design and website maintenance software/tools.
• Spanish-speaking.

Additional Information

• UTSA is a tobacco free campus.
• This is a security sensitive position.
  Employment is contingent upon a successful background check.
• Applicants selected must be able to show proof of eligibility to
  work in the United States by time of hire.
• Valid driver’s license and Motor Vehicle Record
  (MVR).

Working Conditions

• Works both indoors and outdoors at a variety of campus locations. Some
  off-campus work is required.
• Extended hours, holiday and weekend work as needed.

This position will require
working both remotely in Texas and on campus (approximately three or more days on campus per week). Travel and parking
expenses are the employee’s responsibility. Applicants must be adaptable and open to working in both environments.

Equal
Employment Opportunity

As an equal employment opportunity and affirmative action employer, it is the policy of The University
of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex,
gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is
committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities,
people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.

To view
the full job posting and apply for this position, go to https://zahr-prd-candidate-ada.utshare.utsystem.edu/psp/ZAHRPRDADA/EMPLOYEE/UTZ_CG/c/HRS_HRAM_FL.HRS_CG_
SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=11129&PostingSeq=1

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