Social Media Strategist – HigherEdJobs

Salary: Depends on
Qualifications
Job Type: Full-Time
Division: Enrollment Management
Opening Date:
11/20/2023
Location: Main Campus (BG), OH
Job Number: BGSU00279
Department: Enrollment
Management
Closing: Continuous

Summary

The social media strategist will join a creative, fast-paced social
media team that is passionate about engaging audiences with great content on social media. The social media strategist will be part of the
Brand Strategy and Outreach team and will assist the Manager of Social Media Strategy with (1) enhancing University communications to
elevate the BGSU brand through telling our story through an aggressive and strategic social media approach (2) linking University
communications with key constituencies through social media initiatives. The social media strategist is responsible for contributing to the
creation of and supporting social media strategies and content. The position will also assist in managing a student social media team. The
position will support additional communications through supporting content generation and audience engagement on social media.

Essential Functions

• Responsible for assisting with the development of social media campaigns, engaging with key
  stakeholders on social media, and creating social media content and, including written posts and art, for BGSU’s social media accounts
  (Facebook, Facebook Groups, Twitter, Instagram, Snapchat, LinkedIn, TikTok) to reach key stakeholders on each platform.
• Research,
  write, proofread and edit content to create engaging text, image and video for BGSU’s primary social media channels.
• Assist with
  managing a student social media team, including reviewing and editing posts for consistency and accuracy.
• Track and report
  analytics; identify trends and pitch strategies and campaigns to elevate BGSU strategic initiatives;
• Meet with and assist campus
  partners to develop strategies for social media accounts.

Minimum Qualifications

The following Degree is
required:

• Bachelor’s Degree. Degree must be conferred at time of application.

The following
Experience is required:

• 6 months of professional social media strategy and content-creation experience, which can
  include work as a graduate student.
• Final candidates will be asked to provide a portfolio of writing samples with a social media
  exercise on the day of the interview.

The following Experience is preferred:

• Prefer experience in
  higher education communications and social media.

The following Licensure, Certifications, or Registration is
required:

• Must have and maintain a valid driver’s license and comply with the University’s vehicle use
  policy.

Additional Information

Knowledge, Skills, Abilities

• Prefer experience in
  higher education communications and social media
• Excellent oral and written communication skills
• Ability to collaborate as
  part of a team
• Ability to work with various constituency groups
• Excellent social media skills

Deadline to
apply: The search committee will review applications until the position is filled; however, for best consideration,
applications should be provided by December 5, 2023′.

Position Schedule: Full-time position is a flexible/hybrid
work schedule.

Bowling Green State University is an Affirmative Action/Equal Opportunity Educator and Employer . We are committed to
a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In
compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a
position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

To
apply, please visit https://www.schooljobs.com/careers/bgsu/jobs/4287091/social-media-strategist

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