Social Media Strategist – HigherEdJobs

Love where you work! Come join award-winning team of communicators and work closely with
our vibrant campus community. Find a perfect work-life balance with one of Fortune 300’s top employers in the country. Help share with the
world exactly what makes Pitt Bradford such a uniquely close-knit campus community!

Pitt-Bradford is looking for a creative,
enthusiastic communicator, who knows how to successfully connect with audiences on social media and thrives in that fast-paced,
ever-changing environment to be the next Social Media Strategist.

Hiring Range: $36,000 – $38,000/year

Duties
and Responsibilities: A successful Social Media Strategist will
take ownership of the University’s social media presence and generate engaging content, manage and connect with our audiences,
and track engagement on social media.

Each day will be interesting, exciting and enjoyable as
you:

• Create engaging content to connect with many audiences, including prospective and current students, alumni, and the local
  community.
• Share the stories of our students, faculty and staff.
• Develop social media campaigns to promote programs, events
  and opportunities.
• Explore trends and metrics to measure your effectiveness.
• Engage with followers and users to ensure they
  are heard and valued.
• Work with a dedicated group of award-winning campus communicators who will support you.

Requirements: The next Social Media Strategist must have a bachelor’s degree; be able to write clearly, concisely and
correctly; know how to create interesting content; successfully engage with and manage social media communities, including underrepresented
communities; stay calm in stressful situations; and have a sense of humor.

Extra attention will be paid to applicants with strong
examples of previous experience in social media management that can be demonstrated in a media sample or portfolio.

Benefits: Excellent benefits package, including education benefit (university-paid tuition) for employee and dependents;
retirement plan with up to 8% employer match; group medical insurance, life insurance, optional vision, and dental insurance; and generous
vacation, sick and personal time.

Job Summary

Maintains
University-wide, school, or programs social media accounts. Compiles monthly analytic reports and identifies opportunities for growth.
Creates day-to-day updates and posts for the University’s website, acts as point of contact for all email campaigns, and maintains internal
newsletter system.

Essential Functions

* Plan, produce, schedule and publish high-quality, engaging
social media content to connect, increase engagement and generate a positive image with Pitt-Bradford’s audiences

* Develop
and implement social media campaigns

* Use the appropriate tools to measure the success of each campaign and make appropriate
adjustments based on those results

* Develop a social media content calendar for the university and assist and advise when
needed other offices on campus, including arts programming, alumni and advancement.

* Provide social media communications in
collaboration with other office staff members on crisis communication issues

* Keep abreast of the latest social media best
practices and technologies and implement them when appropriate

* Assist with other communications/marketing related tasks as
needed

* Work collaborating with other faculty and staff offices to help them maximize their social media
effectiveness

Physical Effort

Majority of duties are sedentary in nature. Position
requires extended periods of sitting. Prolonged usage of computer terminal requiring visual acuity and finger dexterity. Must be able to
hear and speak clearly and concisely, both face-to-face and on the phone. Must be able to type and use computers.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility
within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which
includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to
discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human
dignity and diversity. EOE, including disability/vets.

Assignment Category: Full-time regular

Job Classification: Staff.Social Media Coordinator

Job Family: Communications & Marketing

Job
Sub Family: Digital Media

Campus: Bradford

Minimum Education Level Required: Bachelor’s Degree

Minimum Years of Experience Required: 2

Will this position accept substitution in lieu of education or
experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Work Schedule to vary with events. Reg hours 8:30am – 5:00pm

Work Arrangement: Work
Schedule to vary with events. Reg hours 8:30am – 5:00pm

Hiring Range: $36,000 – $38,000/year

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position
finalists, employment with the University will require successful completion of a background check

Child Protection
Clearances: The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a
condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.

Required Documents: Resume, Cover Letter

Optional Documents: Media Sample

PI237238182