As part of our commitment to journalistic excellence, we are seeking a dynamic and experienced Social Media Manager to join our team.
Note: This is a full-time role.
Key Responsibilities
- Create, produce and manage high-quality content produced by Africa Uncensored
- Design, build and maintain Africa Uncensored’s social media presence
- Reply to enquiries on social media platforms and tactically react to trending topics where necessary
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilize strong analytical ability to evaluate end-to-end customer/subscriber experience across multiple channels and audience touchpoints
- Identify trends and insights and optimize spend and performance based on the insights
- Edit, optimize for search and post editorial content from within Africa Uncensored’s content management system
- Regularly check and track content
- Proofread and edit material bound for publication on social media platforms
- Work with digital and innovation manager to improve content strategy
- Adhere to copyright and privacy standards and company policies
- Any other duties as may be assigned by the Digital Manager
Qualifications and Skills Required
- Excellent proofreading, editing and copywriting skills
- An understanding of social networks, and emerging trends and platforms in digital media
- Available portfolio of published work/past online/social media campaigns
- Working knowledge of software and apps such as InDesign, Photoshop, Canva, CapCut, etc.
- In-depth knowledge of SEO and SEO best practices
- Knowledge of online marketing tools
- Knowledge of content management systems
- Solid knowledge of website and social media platform analytics tools
- Experience in setting up, optimizing and managing Google Adwords campaigns
- Critical thinking, analytical thinking and problem-solving skills
Work Experience
- Previous working experience as a social media manager for at least 2 years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience working with and managing influencers and other creative partners
How to Apply
Interested candidates should submit their resume, a cover letter, and any relevant samples of their work to opportunities@africauncensored.net by 2 February 2023. Please include “Social Media Manager Application” in the subject line.