Web Content and Analytics Specialist

Brandeis University is seeking a Web Content and Analytics Specialist to enhance the online
user experience through effective content management, analytics reporting, and search engine optimization. This role will analyze website
performance, provide data-driven insights, and optimize sites for usability, accessibility, and SEO.

Reporting to the Associate
Director of Digital Communications, the Web Content and Analytics Specialist will be part of the web team within the Marketing
Communications Office, working closely with university stakeholders to maintain a high-quality web presence.

ESSENTIAL & OTHER
FUNCTIONS

Digital Marketing Analytics (50%)

• Google Analytics 4 (GA4) & Tag Management: Manage GA4 properties, set up
  custom dimensions, and track key user interactions and conversion events.
• User Behavior Analysis & Reporting: Partner with key areas
  across campus to analyze GA4 data, generate reports, and provide insights to improve user engagement and content strategy.
• Data
  Visualization & Dashboards: Develop reports in tools such as GA4 and Looker Studio to communicate key website performance indicators to
  stakeholders.

Content Management (50%)

• CMS Management & Updates: Use Cascade CMS to maintain and update web pages, ensuring
  consistency in branding, accessibility, and SEO best practices.
• Content Organization & Governance: Structure and categorize web
  content for improved usability and searchability while maintaining compliance with WCAG guidelines.
• Quality Assurance & Audits:
  Conduct regular content audits to ensure web pages remain relevant, accessible, and engaging for
  users.

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, data analytics, computer
  science, information technology or a related field.
• 3-5 years of experience in web content management, analytics, and/or digital
  strategy.
• Experience managing and updating web content within a Content Management System (Cascade CMS preferred). HTML, CSS and web
  accessibility experience are a plus.
• Proficiency in web analytics tools, such as Google Analytics (GA4), Google Tag Manager, and
  Looker Studio; demonstrated experience creating dashboards and reports with these tools.
• Expertise in analyzing user behavior data
  and translating insights into website improvements.
• Knowledge of digital accessibility best practices and WCAG guidelines, SEO
  principles, keyword research, and metadata optimization.
• Strong communication and interpersonal skills, with the ability to work
  collaboratively with diverse stakeholders.
• Experience working in higher education or a similar institutional
  environment.
• Familiarity with HTML, CSS, photo editing software and web accessibility testing tools a
  plus.

Commitment to Diversity, Equity, and Inclusion
Diversity, equity and inclusion are important values at Brandeis
today and always have been for they are rooted in our founding as an institution. These values serve as a reminder for self-reflection, and
a continuous call to grow for us as Brandeisans. Founded as a model institution for ethnic and religious pluralism, Brandeis University
welcomes students, faculty, and staff of all nationalities, religions, and orientations. Moreover, social justice is central to the mission
of Brandeis, which endeavors to foster a just and inclusive campus culture that embraces the evolving diversity of our larger society. Read
more online about our Mission and Diversity Statements at Brandeis Mission and Diversity Statements.

If you are interested in
a role and have relevant experience but your work history does not align perfectly with every qualification in the job description, we
nevertheless encourage you to apply.