Assistant Director of Advancement and Marketing Communications

June 10, 2024

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Job Description


Job Summary/Basic Function

Wheaton is seeking an Assistant Director of Advancement Marketing and Communications to join Wheaton’s Advancement Marketing and Communications team. Reporting to the Director of Advancement Marketing and Communications, the Assistant Director will help drive forward communications efforts in the context of an ambitious campaign by implementing a wide range of print and digital marketing efforts.

The Assistant Director will have the ability to craft compelling, innovative content and support the implementation of multi-channel marketing plans that drive results in a frequently changing environment. The successful candidate will have a facility with digital marking tools, particularly email marketing, and an eye on evolving technologies and disruptive trends.

This is an exciting and defining moment in Wheaton’s history, and the position offers a unique opportunity to be part of a transformational campaign. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

  • Write and edit text for a variety of projects and audience cohorts that could include campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event marketing materials, print and email appeals, social media content, brochures, ads, and slide shows, for distribution through digital channels, in print, and in person.
  • Independently and proactively manage a variety of print and digital projects, including developing and updating schedules, coordinating with colleagues and partners who contribute to the project, and working with outside vendors to ensure on-time results that meet project goals.
  • Build, test, and send emails to support Advancement activities and programming such as appeals, event marketing, and announcements.
  • Use analytics to make data-driven decisions about content, platform, segments, and cadence.
  • Copyedit/proofread content crafted by others, including email text, event marketing materials, fundraising collateral, etc.
  • Design basic graphic elements such as email headers, flyers, and signage using InDesign, PhotoShop, and/or tools such as Canva.
  • As requested, represent the department or division in meetings with internal and external fundraising clients, including staff, alumni, and students, as well as in meetings with members of the media.
  • Perform additional duties as assigned.

Reporting to the Director of Advancement Marketing and Communications, the Assistant Director will also have direct contact with the Assistant Vice President of Engagement and will regularly collaborate with team members across the Division of College Advancement, particularly members of the individual giving and donor engagement team. This position will also interact with key donors, alumni, parents, faculty, staff, and students.

Minimum Qualifications

  • Bachelor’s degree or the equivalent in education and experience; coursework in marketing, strategic communications, journalism, or related field a plus.
  • Minimum of 1-3 years(assistant) or 3-5 years (associate) of experience in marketing, strategic communications, journalism, or a related field required.
  • Experience writing for multiple platforms including print, email, web, and social media; experience with email and print appeals and campaigns required.

Preferred Qualifications

  • Digital marketing experience required, including the use of web content management systems, email marketing tools, and social media tools.
  • Attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team-oriented environment required.
  • Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, Google Suite, Canva and Adobe Photoshop and InDesign.
  • Experience with fundraising software such as GiveCampus and Raiser’s Edge is a plus.
  • Appreciation of Wheaton’s mission and the ability to effectively communicate it.
  • Excellent grammar, interpersonal, verbal, and written communication skills, and meticulous attention to detail.
  • Strong aptitude for collaborating and creating with others.
  • Must be able to work additional hours during busy periods, including evenings and weekends.
  • Ability to make an impact through work as a member of a team and diverse community.

Compensation and Benefits

To attract and retain the most talented individuals, Wheaton College maintains a flexible and competitive staff compensation and benefits program.

When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.

The anticipated hiring or recruitment range for this position is mid 50s to low 60s.

Physical Demands

Sitting, repetitive hand motion (such as typing), hearing, listening, talking and standing. Office environment/no specific or unusual physical or environmental demands.

ADA Statement

Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Eeo Statement

Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups.

Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.

Special Instructions to Candidates

The federal government and the state of Massachusetts have made the decision to end the COVID-19 public health emergency. Effective June 1, 2023, the college will no longer require COVID-19 vaccinations and boosters for members of our community. Rather, we strongly recommend that everyone stay up to date on their vaccinations, including boosters, as recommended by their health care provider.

While we will no longer require COVID-19 vaccinations, we strongly encourage members of our campus community to adhere to public health recommendations for vaccination to protect against COVID-19, as well as influenza and other diseases.

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