Director of Marketing (Marketing Leader), IU Bloomington

February 20, 2024

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Job Description

Job ID: 309917




University Communications and Marketing provides strategic leadership to protect,
advance, and elevate the university’s brand and reputation in Indiana and around the world.

We create guiding resources for and
collaborate with communications and marketing partners across all IU campuses, schools, departments, and centers.


Indiana University is seeking a Director of Marketing for Indiana University Bloomington. This is an opportunity for an
exceptional leader in marketing and communications to establish and successfully execute multi-faceted marketing and communications
strategies to advance the campus’s success. Serving as the senior marketing and communications leader for the IU Bloomington campus, they
will influence and partner with campus leaders and marketing and communications leads, serving as a member of the Vice President of
University of Communications and Marketing (UCM) leadership team.

Department Specific Responsibilities

  • Oversees
    day-to-day marketing and brand strategy for the IU Bloomington campus.
  • Develops strategic marketing and communications strategies
    to drive success of IU Bloomington’s 2030 Strategic Plan.
  • Serves as senior advisor and strategic partner to the IU Bloomington’s
    marketing and communications professionals.
  • Works collaboratively in cross-functional teams to develop and execute scalable
    marketing and communications campaigns, while ensuring consistent delivery of the brand across channels.
  • Develops an integrated
    marketing and communications plan, advising campus leadership, and marketing/communications leaders through IU Bloomington on overall
    marketing and communications, brand strategy, positioning, and messaging.
  • Leads and coordinates marketing strategies for IU
    Bloomington including brand, marketing, and advertising, in partnership with leaders and team members with UCM.


  • Directs overall operations and strategy for the marketing and communications function by providing
    oversight and direction within a large multi-faceted department or multiple departments.
  • Hires, trains, evaluates, coaches, assigns
    work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within
  • Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs
    to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such
  • Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and
    market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content
  • Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and
    cost containment.
  • Responds to escalated and highly complex inquiries and requests from direct reports and stakeholders; acts as a
    resource and explains policies, procedures, and programs.
  • Monitors industry trends and best practices and implements strategic
    process and policy changes to optimize operations and progress toward objectives.
  • Presents marketing outcomes to university


Combinations of related education and experience may be considered. Education
beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for



  • Bachelor’s degree in communications, marketing,
    English, public relations, or related field



  • 5 years in
    relevant field
  • 3 years of management experience in relevant field


  • 5 years of
    progressive leadership in a marketing organization for higher education, health care, or related organization
  • Background across
    full-funnel marketing with strong communications and brand strategy experience



  • Proficient communication skills
  • Maintains a high degree of
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to
  • Excellent organizational skills
  • Excellent collaboration and team building skills
  • Effectively coaches and
    delivers constructive feedback
  • Instills commitment to organizational goals
  • Demonstrates excellent judgment and decision
    making skills
  • Effective conflict management skills
  • Builds and manages effective teams
  • Effective leadership
  • Ability to represent the company with external constituents
  • Ability to drive multiple projects to successful


  • Ability to think strategically and execute tactically; a mix of high-level
    strategy and planning and on-the-ground tactical execution is required to be successful in this role
  • Understanding the full
    marketing mix across paid, owned and earned channels
  • Ability to work adeptly in a constantly evolving digital
  • Exceptional prioritization, problem-solving, and project management skills
  • Adept at working in a fast-paced
    environment and successfully juggle multiple assignments at once with tight deadlines
  • Proven experience in leading through
    influence, partnership, and motivating teams to achieve high performance and results
  • Self-starter and ability to build initiatives
    from scratch
  • Comfortable working within a matrix organization with shared resources
  • Excellent communications skills
  • Track record of success
  • Extensive knowledge and experience in marketing and communications principles and
  • Experience in creating and successfully implementing marketing and communications plans
  • Experience in
    brand-building initiatives, including (but not limited to) creating highly engaging digital experiences

Working Conditions
/ Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office
productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus.
The person in this role must be able to perform the essential functions with or without an accommodation.


Cover letter strongly recommended.

Work Location

Bloomington, Indiana


For full-time staff employees, Indiana University offers a wide array of benefits including:

  • Multiple plan
    options for medical insurance
  • Dental insurance
  • Health Savings Account with generous IU contribution
  • Life
    insurance, LTD, and AD&D options
  • Base retirement plan contribution from IU, subject to vesting
  • Additional supplemental
    retirement plan options
  • Tuition benefit for IU classes
  • 10 paid holidays per year
  • Generous Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level:

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to
learn more about Indiana University’s Job Framework.

Equal Employment Opportunity

Indiana University is an equal
employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for
employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion,
sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected
veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including
employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of
Education Office for Civil Rights or the university Title IX Coordinator. See Indiana
University’s Notice of Non-Discrimination here which includes contact information

Contact Us

Request Support
Telephone: 812-856-1234

Indiana University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation or identity, national origin, disability status, or protected veteran status. This institution is also a provider of ADA services.

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