Executive Director of Marketing – HigherEdJobs

November 16, 2023

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Job Description


POSITION SUMMARY

The ideal candidate will be an experienced marketing professional with a passion for the job
and able to employ unique marketing techniques. The candidate should have experience as a skilled marketing strategist and the ability to
drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to thrive
against competitors. An individual in this role will have a record of accomplishment of successful leadership within a Marketing department.
This position is also responsible for assisting the Executive Vice President of Admissions & Marketing in developing and managing the
implementation and execution of an integrated marketing and recruitment plan in accordance with the mission, core values, and purpose of the
University. The Executive Director of Marketing serves as the senior Director responsible for providing leadership and general management of
the Marketing department, which include but are not limited to: management of all employees within the department and responsible for the
performance management and hiring of employees within the department.

ESSENTIAL FUNCTIONS

  • Stay
    abreast of best practices in digital campaign strategy and execution.
  • Remain current on industry trends and technology.
  • Evaluate new technologies and applications to improve and optimize digital marketing campaign performance.
  • Lead and direct
    creative staff in production of marketing collateral and campaign conceptualization.
  • Ensure visual communication standards are
    met.
  • Review copy and design and provide feedback to creative team
  • Build consensus among company leadership and
    relevant stakeholders to drive forward marketing initiatives to completion
  • Oversee all project aspects including budgets,
    timelines, materials production, copy, design, and execution
  • Set measurable benchmarks, analyze results and continually optimize
    initiatives to improve performance
  • Undertake continuous analysis of competitive environment and consumer trends
  • Maintains
    marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Develop and
    execute strategic marketing plans (short and long-range) leveraging all relevant touch points
  • Provides short- and
    long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing
    personal networks; participating in professional societies.
  • Develops and manages sales/marketing operating budgets.
  • Plans
    and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and
    recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves
    satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Ensures effective
    control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated
    budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive
    conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with
    industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive
    management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and
    events.
  • Directs Marketing activities and sets performance goals accordingly.

POSITION
QUALIFICATIONS

  • Product marketing and/or holistic marketing experience preferred.
  • Worked in creative and
    analytical environments for 7+ years
  • Experience working in highly measured/performance environments with flexibility and
    speed.
  • Prioritization, strategy, and consumer experience.
  • Ability to lead cross-functionally and build deep relationships.
    Influence skills are critical as this person needs to be a change agent across diverse groups without direct authority in some cases.
  • Excellent oral and written English communication and leadership skills.
  • Thorough knowledge of web analytics, Google AdWords,
    Facebook Advertising, Twitter Advertising & Remarketing, Instagram, LinkedIn, as well as strong understanding of design and copy best
    practices.
  • Experience with CRM platforms such as Pardot and Salesforce Marketing Cloud.
  • Strong experience using Adobe
    Creative Cloud products (i.e. Photoshop, InDesign, Illustrator, Typekit, After Effects)
  • Strong problem solving is a
    must.
  • Knowledge of basic front end web development (HTML, CSS, JavaScript)

REASONABLE ACCOMMODATIONS
STATEMENT

To accomplish this job successfully, an individual must be able to perform, with or without reasonable
accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with
disabilities to perform the essential functions.

Competency Statement(s)

  • Problem Solving – Ability to
    find a solution for or to deal proactively with work-related problems.
  • Reliability – The trait of being dependable and
    trustworthy.
  • Accountability – Ability to accept responsibility and account for his/her actions.
  • Analytical Skills -
    Ability to use thinking and reasoning to solve a problem.
  • Business Acumen – Ability to grasp and understand business concepts and
    issues.
  • Communication, Oral – Ability to communicate effectively with others using the spoken word.
  • Communication, Written
    – Ability to communicate in writing clearly and concisely.
  • Detail Oriented – Ability to pay attention to the minute details of a
    project or task.
  • Self-Motivated – Ability to be internally inspired to perform a task to the best of one’s ability using his
    or her own drive or initiative.
  • Project Management – Ability to organize and direct a project to completion.
  • Working Under
    Pressure – Ability to complete assigned tasks under stressful situations.

SKILLS & ABILITIES


Education: Bachelor’s Degree in Related field, required.


Experience: Minimum 7 years of progressively responsible administrative
experience in higher education, or a Marketing and/or Advertising environment. In addition, a minimum of 7 years required of prior
supervisory experience.

Other Requirements: Candidates for this position should possess substantial experience in
higher education, specifically holding a leadership position in the Marketing department as well as an earned Bachelor’s degree or
higher. This position requires knowledge of current thinking and practices in student recruitment and retention, decision-making experience
in complex fast-paced organizations; demonstrated capacity to lead and supervise a large and diverse portfolio of human and fiscal
resources; a proven commitment and perseverance to manage change in a complex educational institution.

Skills:
Adobe Creative Suite, Basic Front End Web development (HTML, CSS, JavaScript), Google AdWords, Google Analytics, Pardot, Salesforce, and
Email Automation

Other Requirements: Client Relationships, Managing Processes, Self-Motivated, Marketing Plan,
Marketing Research, Statistical Analysis, Developing Budgets

WORK ENVIRONMENT

Work is performed in a
climate controlled handicap accessible high rise building in New York, NY close to public transportation and with a parking garage located
near the building. MEA, LLC is part of the Manipal Education Group and is responsible for providing management services to American
University of Antigua, AUA. AUA is dedicated to breaking down the barriers that have prevented underrepresented minorities from obtaining
medical education and practicing medicine in the United States.www.auamed.org. MEA, LLC offers a unique
opportunity within for profit education and an environment that values learning and professional development.


MEA, LLC is an equal opportunity employer.



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