Innovation and Engagement Manager – Education and Training (Psychological Therapies) at Metanoia Institute

• Conduct comprehensive market research to identify trends, opportunities and demand for psychotherapy and training services within the community.
• Analyse competitor offerings, pricing structures and market positioning to inform strategic decision-making.

Course and Programme Development

• Collaborate with subject matter experts and academic departments to design and develop short courses, workshops, and training programmes across the Metanoia’s Institutes portfolio including psychotherapy.
• Ensure course objectives, content and delivery methods based on industry needs and community demand.
• Explore opportunities to integrate community outreach and engagement components into training programmes.

Alumni Network Engagement

• Develop strategies to engage alumni as potential donors, sponsors or partners in supporting the Institutes initiatives, including the low-cost clinic.
• Cultivate relationships with alumni through targeted communication events and networking opportunities.
• Identify alumni who may have an interest in giving back to their alma mater through financial contributions, sponsorships or in-kind donations.
• Collaborate with Marketing and Communications Team to develop tailored engagement opportunities for alumni donors and sponsors.

Employer – Funded Opportunity

• Support the Director of Clinical Training in identifying, attracting and securing employer-funded opportunities for clinical training programmes.
• Establish relationships with employers, healthcare organizations and industry partners to explore potential partnerships and funding arrangements across our Research, Knowledge Exchange and short- course/CPD frameworks.
• Collaborate with academic departments and clinical training staff to develop customized training programmes that meet the needs of employers and industry stakeholders.
• Assist in proposal development, budgeting, and contract negotiations for employer-funded training initiatives.

Develop new Training Event Income Streams

• Identify opportunities to market training events, workshops, Knowledge Exchange opportunities and conferences through ticket sales, sponsorships and partnerships.
• Develop pricing strategies, packages and promotional campaigns to maximize revenue while ensuring affordability for community members.

Low-cost Clinic Development

• In collaboration with the DoCT and Clinical manager to develop and implement initiatives to enhance the efficiency and effectiveness of the Institute’s low-cost clinic.
• Collaborate with clinic staff, faculty members and students to streamline processes, improve resource allocation and optimize service delivery.
• Explore innovative approaches to expand the clinic’s reach, such as teletherapy services, group therapy sessions and community outreach programmes.

Partnership Development

• Cultivate relationships with community organizations, government agencies and funding bodies to create sustainable partnerships in support of the low-cost clinic.
• Negotiate contracts, agreements and grants to secure funding, resources and in-kind support for clinic operations and initiatives.
• Leverage existing networks and connections to identify collaboration opportunities and strategic alliances.

Marketing and Promoting

• Working closely with head of Marketing to.
• devise and implement marketing plans and promotional materials to raise awareness of the low-cost clinic and its services within the community.
• Utilize digital marketing channels, social media platforms, and community outreach strategies to reach target audiences and drive engagement.
• create compelling content, stories, and testimonials highlighting the impact of the clinic on individuals and families.

Essential Skills and Experience

• Relevant qualifications or certifications in business development, Business studies, project management, marketing or related fields.
• Experience in business development, sales and/or marketing within the higher education sector, with a focus on community engagement and philanthropy.
• Excellent communication and interpersonal skills, with the ability to build relationships, inspire trust and influence stakeholders at all levels.
• Strategic thinker with the ability to identify opportunities, develop innovative solutions and drive results in a complex and evolving environment.
• Strong project management skills, with the ability to plan, execute and evaluate initiatives effectively while managing multiple priorities and deadlines.
• Proficiency in marketing principles, digital marketing tools and CRM systems.
• Previous experience in developing partnerships and securing funding ideally for healthcare initiatives.

Desirable

• Proven track record of developing and monetizing training programmes, short courses or events to generate revenue while maintaining accessibility for community members.
• Knowledge of accreditation standards and regulatory requirements for psychotherapy services and community clinics.
• Some understanding of market dynamics, industry trends and regulatory requirements related to psychotherapy services and community mental health.
• Experience in alumni engagement, fundraising, or development within the higher education sector.
• Established network of contacts within the mental health community, including practitioners, community organizations and government agencies.
• Evidence of relevant CPD

OTHER INFORMATION

The Innovation and Engagement Manager will also be expected to demonstrate their commitment:

• to Metanoia values and regulations, including Metanoia’s social, economic, and environmental responsibilities.
• Metanoia’s Equality, Diversity and Inclusion responsibilities and ensure that you engage in the successful implementation of Metanoia’s Equality, Diversity, and Inclusion Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the Institute.

ROLE DIMENSIONS

Direct Reports: Yes

Indirect Reports: No

Travel: Some