Marketing and Fan Experience Coordinator

May 31, 2024

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Job Description

Vacancy Number: S-01146

Duties and Responsibilities

Auburn University at Montgomery
(AUM) is seeking a Marketing & Fan Experience Coordinator to develop, plan, implement and execute a marketing and fan experience plan for
home athletic events and additional special athletic events to enhance fans, student-athletes, students, alumni, donors and community
members experience.

The Marketing & Fan Experience Coordinator will report to the Assistant Athletics Director for
External Relations and will assist in all aspects of the department, including, but not limited to, all home athletic events, all athletic
department special events such as Hoops Madness, Student-Athlete Orientation, Homecoming, Warhawks Choice Awards, Senior Breakfast, etc. The
ideal candidate will be a highly motivated, hyper-organized, innovative events coordinator who has experience producing compelling fan
experiences that drive engagement and align with key business goals. In addition, the candidate selected will be responsible for the

  • Coordinate all pre-game, in-game and post-game promotions for home contests
  • Maintain a close working
    relationship with the Office of Student Affairs, Student Involvement, University Marketing, University Communications, AUM Bookstore and
    Conference Services, as well as other university units to conceptualize and develop fan-centric experiences & events that build the AUM
    brand, expand and reach new fans and increase engagement with existing fan base
  • Assist with a variety of hospitality, public
    relations and event management: sourcing and contracting vendors, building entertainment sources and drafting game
  • Coordinate with Sports Information to develop and distribute promotional content, including design of game day and special
    event promotional graphics for campus distribution, social media, and billboards
  • Assist with the management of all elements of
    entertainment events; including concept development, floor plan oversight, internal coordination, vendor acquisition and management, event
    execution and reconciliation
  • Prepare and manage vendor contracts, payments and staffing plans
  • Support on-site execution and
    operations on event day and gameday to include game day event set-up for all sports
  • Hire, schedule and oversee student- workers,
    interns and part-time gameday personnel

Examples of special events to be coordinated include, but are not limited to: Faculty
& Staff Appreciation, AUM Student Giveaway Days, Residence Rumble, Warhawk Spotlight Games, Hoops Madness, etc. Assist with coordination,
implementation and tracking of community outreach initiatives.

Knowledge, Skills, and Abilities

successful candidate should possess the following knowledge, skills, and abilities:

  • Organized and driven professional, able to
    self-motivate and innovate       
  • Strong attention to detail and process – strong management skills 
  • Excellent written and
    verbal communication skills
  • Proven relationship and people management skills, strong worth ethic, team-oriented, collaborative
    attitude, enthusiastic about contributing to the success of AUM
  • Ability to effectively manage multiple projects and work under tight
  • Capable of working under pressure
  • Must be able to communicate clear and concise directions
  • Team player
    willing to work with all departments and staff
  • Must be able to stand for long periods of time
  • Ability to work event nights,
    weekends and holidays as required
  • Ability to work outdoors in varying weather conditions
  • Proficient in Microsoft Office
    Suite (Word, Excel, Power Point, Outlook)

Minimum Qualifications


  • Bachelor’s Degree from an accredited four-year institution
  • Knowledge and commitment to rules
    and regulations set forth by the NCAA Division II and the Gulf South Conference
  • Valid driver’s license
  • Continued employment
    is contingent upon obtaining and maintaining CPR/AED and First Aid certification.


  • Master’s Degree
  • Experience creating marketing plans and managing game day
  • Experience developing and implementing promotional activities and events

This posting will remain open
until closed:

Special Instructions to Applicants

Review of applications will begin immediately
with a best consideration date of ten days (June 12, 2024) from initial posting.

All documents must be submitted through the online
application system. No credentials, emails, or phone calls will be accepted by the Director of Athletics, Assistant Athletics Director for
External Relations or search committee members.

About the University/College

Located in Alabama’s vibrant
state capital, Auburn University at Montgomery is a fast-growing university on the rise. Don’t just take our word for it: The Princeton
Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional
universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the

Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity;
therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities.

AUM is an EEO employer.

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